pirate.pngyes, that’s the approximate piracy rate for the pc version of world of goo.  we casually mentioned that number recently and the news seemed to propagate far and wide, so we’d like to follow up with some more details, for those interested.

first, and most importantly, how we came up with this number:  the game allows players to have their high scores reported to our server (it’s an optional checkbox).  we record each score and the IP from which it came.  we divided the total number of sales we had from all sources by the total number of unique IPs in our database, and came up with about 0.1.  that’s how we came up with 90%.

it’s just an estimate though… there are factors that we couldn’t account for that would make the actual piracy rate lower than our estimate:

  • some people install the game on more than one machine
  • most people have dynamic IP addresses that change from time to time

there are also factors that would make the actual piracy rate higher than our estimate:

  • more than one installation behind the same router/firewall (would be common in an office environment)
  • not everyone opts to have their scores submitted

for simplicity’s sake, we just assumed those would balance out.  so take take the 90% as a rough estimate.

this is in line with a previous estimate by russell carroll (director of marketing at reflexive) for the game ricochet infinity.  russell estimated a 92% piracy rate and i found his analysis quite interesting (check it out here if you’re curious).  one thing that really jumped out at me was his estimate that preventing 1000 piracy attempts results in only a single additional sale.  this supports our intuitive assessment that people who pirate our game aren’t people who would have purchased it had they not been able to get it without paying.

in our case, we might have even converted more than 1 in a 1000 pirates into legit purchases.  either way, ricochet shipped with DRM, world of goo shipped without it, and there seems to be no difference in the outcomes.  we can’t draw any conclusions based on two data points, but i’m hoping that others will release information about piracy rates so that everyone could see if DRM is the waste of time and money that we think it is.

nerd.jpgUPDATE (and nerd alert): a lot of smart people have been questioning the accuracy of our 90% estimate, and with good reason, it’s a very rough estimate and the measurements are flawed. so we did some more digging to see if we might have missed the mark by a significant amount.  here’s what we found:

  1. based on the number of unique IPs and unique player IDs, we found that on average, there are 1.3 unique IP addresses per player (there is 1 player id for each profile created on any installation that submits scores to our server)
    76% of players have contacted the server from 1 IP
    13% from 2 IPs
    5% from 3 IPs
    3% from 4 IPs
    1% from 5 IPs
    1% from 6 IPs
    1% from more than 6
    this tells us that the dynamic IP issue is a relatively small factor in this calculation
  2. we also looked at how many players IDs were created (rather than used) from each IP address.  given that the vast majority of player IDs are associated with only a single IP, this is a fairly accurate measure of how many profiles the average user created.  on average, a player has 1.15 profiles per installation.

when we take the total number of player IDs (which is smaller than the number of unique IPs from which leaderboard entries came) and divide it by 1.15 (the average number of profiles per installation) the number of estimated unique installations drops by about 35% as compared to the estimate based on unique IPs.  let us further say that the average user installs the game on 1.25 computers with different IPs (i.e. not behind the same router), which i think is a high estimate.  that lowers the estimated unique installations by another 20%.  after factoring both of these in, the piracy rate would still be 82%, and we should keep in mind that this number doesn’t include those who never opted to submit scores to the leaderboard (it’s an option that’s off by default).  so while it’s possible that the actual piracy rate is lower than 90%, it’s unlikely that it’s significantly lower.  2d boy hopes this satisfies the more rigorous number crunchers out there :)

oh, and yes, these numbers are exclusive of the demo… those scores are submitted to a different server entirely.

351 Responses to “90%”

  1. Nosgoroth Says:

    One out of ten people bought the game? Well, I expected much worse than that, although it’s still disheartening. For what it’s worth, anyway, if you hadn’t decided to ship without DRM I wouldn’t have bought it.

  2. chrisis Says:

    While I still hope the 90% piracy rate is to high, I fear, it might be the reality.

    Although you mentioned it, I just have to tell you, that at least in my case, you must have gotten lots of uniqe IP-Adresses from me, simply because my ADSL-provider gives out new IP adresses every 8 hours and my router is configured to automatically disconnect after 30 minutes of idle time… and I only bought the game once :)

  3. Robin Brunius Says:

    It sounds high indeed, though I have never heard the numbers on a computer game before and I’m pretty sure it’s indeed very high.

    What I would like to see is if and in that case, how many games are sold because of piracy – I mean it helps spread the game. Even if it’s not many still there are people out there that pirate as well as buy games.

  4. Stefan Says:

    Hello, like chrisis before, you have some IP’s from me. I installed it on my work computer (grin) and on my laptop. I connect my laptop with dynamic assigned IP’s via the mobile net and on different places with wlan. I guess i have 5 – 15 different IP’s in a week :)

    BTW: i showed WOG everyone, thanks for such great game!

  5. Zed Says:

    1 Game; 1 computer 4 different Internet providers (It’s installed on a laptop :-) ) and 2 out of 4 with dynamic ip addresses. And this is quite common around my friends.

  6. John H. Says:

    I’m not convinced it’s really that high, but then, awesome games will tend to be pirated that much more often….

  7. MI Says:

    The only place I managed to buy it from was a PayPal link on the 2D Boy website. Before this I had been denied buying it both at Steam and Direct2Drive “due to my region” (Europe). Buying it should be easier than pirating it. If you don’t have that, you have a problem.

  8. Max Says:

    I bought the game because it comes without the DRM PITA.
    BTW, my DSL ISP gives me a new IP address every 15 minutes.

  9. Ben Says:


    Why would you want to buy it anywhere than straight from 2dboy anyway.

  10. Zr40 Says:

    The Steam version has achievements.

  11. MI Says:

    Ben: because I’m an ignorant consumer who doesn’t care where the money goes.

  12. Paul Says:

    I hope this Game will come to Europe and Germany as soon as possible. I’m only playing the Demo for now but that Game rocks everything out ! Fantastic. Will buy it for 100%. If you Buy that Game in Retail Store you gain 2 licenses right ? One for the Pc and the other for the Mac version ? Hope so cause i would like to install it on both Maschines and play whereever I will be =)

    And @ Topic. Shame on you damn f****** Pirates. Those fantastic small indi Games need definitly more Support so go and buy that! ;)

    so long..

  13. Syranide Says:

    Sad to hear it, but…

    “more than one installation behind the same router/firewall”, that’s like saying because one family member pirates it (or even bought it) and the whole family plays it, that it is somehow more than one pirated copy (in lost revenues).

    “not everyone opts to have their scores submitted”, but then again, this is a percentage that should be somewhat equal on both sides, but perhaps slightly less for pirated copies.

    And I would like to point out that I have dynamic IP-addresses, as well as many many others, and I get a new every time I reboot, meaning I could very well have tributed to a 50 or so IP-addresses (which you would consider to be pirates). This counts for the _entire_ player base, meaning that you could very well have a 66% pirate ratio with ONLY bought copies, if say 20% of the users have dynamic IP-addresses (and they changed IP-address 10 times).

    It could very well be that those assumed 90% played 2 maps and then removed it, which I would consider an illegal demo rather than a pirated copy, most certainly not lost revenue.

    I’m sorry, but due to the fact that only IP-addresses are used and as I see no correlation to actual playtime I can’t take this information seriously, regardless of similarity to other studies. For all I know, the actual value could be piracy 50% and actual lost sales could be 10%.

    I’m a proud owner of WoG and I loved every minute of it, but I feel sad when I hear such flawed reasoning.

  14. Harold Says:

    FYI 2D guys, got WoG with Paypal on your site, installed in the office, on my laptop et netbook so two ips and three different machines for one game. I think it’s really hard to get accurate piracy numbers.

    But man, I even saw well paid game developers not wanting to buy it for whatever the reason in any ways there’s none! Conservative views, lack of maturity jealousy I don’t know but that’s a deep problem and not the first time I witness it.

  15. David Amador Says:

    Well has for me I have installed in 4 places total. On my house, desktop and laptop and my room mate pc and on the office. And yes I have a legal copy.
    It’s sad if those numbers are even close.

  16. Jerricho Says:

    Perhaps it would be better to examine the IPs by region or by service providers if that information is accessable. What then would be the piracy rate via ISPs without dynamic IPs? that, then, would provide a better percentage to adjust the other ISPs by and might actually have some meaning.

    Taking them all together and assuming that the number of people with multiple copies behind a router balances it out is horribley naiive.

    Offices are likely to have a dedicated IP. Homes are not.

    Several people have already posted that they account for more than 10 ip addresses alone. My current count is a minimum of 10 but I’m sure it’s quite a bit higher than that and covers, currently, two countries and 5 ISPs.

    If each of the 14 posts in this thread represented a legal copy of WoG then we already have something near 80% piracy by current reckoning.

  17. FuKuy Says:

    World of Goo deserves every €uro spend on it.

    It’s an AWESOME GAME and everyone who pirated the game should go to hell.

    Come on, SUPPORT 2D BOY!!!

  18. Adrian Gordon Says:

    I am very disheartened to see these numbers, if it’s any consolation our ISP gives us a new IP every hour or so here.

    I spent the money on the game and I was hella proud to be supporting such an awesome devteam and such an aimaginative, creative and enjoyable game I have not played in many a year.

    I also convinced 2 friends to buy it the second it hits the UK Wii VC.

  19. Steam kick ass Says:

    You should check the statistics for how much the game is played as well if you made such statistics possible. My guess is most pirates just downloaded it to check it out because its so easy and probably didn’t do much more than that either, as you said they did not even plan to buy it.

    Of course there would be just as many pirates if the game had DRM because it would have been cracked, it always is, but you would have lost customers, at least this one. DRM only punish the customers while pirates get the better product.

    The fact that you could not obtain it legally in about half of the world did probably not help either, but I’m surprised that the number is as high as 90%.

  20. mat Says:

    I play the game from 3different connexion, which mean that I’m spotted two times as a pirate.

    Seriously, how can you think that 2 ip adresses comes from two different account? I bought it, found it awesome, encouraged people to buy it.

    If I don’t deserve painful DRM, I think that dumb people who can’t see they’re the cancer should be burnt on the city’s place.

    Even if they pretend to love games, they have killed originality by destroying little game developpers.

    Shame on you, I want more 2D Boy stuff, no ridge racer XCIII…

  21. Nick Says:

    I’m reasonably pissed at my friends about this.. they’ve all pirated the game, and all say it is really fun. Yet none of them can be bothered buying it now that they’ve played it. Glad I supported a developer in its infancy stages though :)

  22. Youssef Says:

    You guys are right. DRM is a waste of time. Games can be quickly cracked with or without it, so I say the hell with it.

    It’s a shame to hear such statistics. This game has glued me to the screen. I’ve finished it 3 times now, and I’m still at it. Piracy or not, I’m sure you’ve gained more than you lost. You have made solid names of yourselves in the gaming industry and have won the love and respect of many gamers out there.

    I salute you 2D Boy, and I hope to see more of your products in the near future. We’ll be awaiting World of Goo 2.

  23. Chris Evans Says:

    Guys, you know I have been big fans of yours since I first heard about your little project, and I will be honest that this makes me a bit sad.

    I hope that the figures you have are out of whack due to people using dynamic IPs :(

  24. Wetterdew Says:

    How…I don’t see how anybody could do that, let alone 90 percent of people. I’m going to buy it as a gift this holiday season for a girl at my school to help make up for this, even if it barely does anything.

  25. Enrico Foschi Says:

    Teams and companies like yours just need to be encouraged. That’s why I just bought your game, glad to support further developments.

    I would encourage everybody to do the same. If you all, guys, (or 90% of you), download a pirated copy, then how would you pretend to get more games and versions from the company you are not supporting?

    Enrico Foschi

  26. pascal Says:

    maybe your numbers would be more accurate, if you used the MAC-address of the network interface used to send the scores instead of the IP address?
    (because, as has been said already, nearly everyone in Europe has dynamic IP addresses, US-Cable customers are indeed probably the only (notable) ones with static IPs…)

  27. Zakstudio » Archive du blog » 90% des versions PC sont pirates… Says:

    […] source, et factornews […]

  28. Maks Verver Says:

    @pascal: hardware addresses are not propagated by routers, so that information is not available to them.

    I think counting distinct IP addresses is extremely flawed. Why not count distinct internet keys instead? You have that information and although it isn’t perfect, it’s probably better than counting IP addresses directly.

    Then you still have to account for:
    1. people legitimately using different slots on the same PC (the game offers three player slots), so divide by (at most) three.
    2. people reinstalling the game after a format (or under a different user account) which erases their online key.
    3. resale of the game: if I buy a retail copy of the game, play it for a month, get bored with it, sell it to someone else (or give it away) there are two distinct players with only a single sale for 2D Boy, but there is no illegal copying involved.

    Admittedly, point 2 and 3 are less likely to be an issue so soon after the game is launched, so counting distinct player keys, divide by three, then divide by the total number of sales (online and retail), should give another rate, which isn’t perfect in itself either, but it would be nice to see if it’s in the same area.

  29. D. Moonfire Says:

    That is an interesting approach (obviously I bought a copy), but I’m curious to see what the ratio is total tales / usernames.

  30. FunkyLlama Says:

    People are greedy, selfish idiots. I hate them.

  31. raindog469 Says:

    I bought the WiiWare version but have played it (on my own Wii) in three different locations on three different wireless networks, each with dynamic IPs.

    Since WiiWare piracy isn’t exactly burgeoning the way PC piracy is yet, do you have a ratio for WiiWare sales vs. IPs?

    Looking forward to buying the Linux version when it’s released.

  32. World of Goo Vs. Piracy | Rock, Paper, Shotgun Says:

    […] 2D BOY have posted about the piracy World of Goo has suffered since launch. After Ron Carmel mentioned the figure – 90% – in a comment on RPS this week, the story was picked up across the internet. And it’s shaken a lot of people. […]

  33. Daniel Says:

    I totally agree! I think it’s better to have 90.000 pirated copies and 10.000 sold ones instead of no pirate copies and 10 sold ones.
    Pirates unintentionally make advertising for you and in addition they show you the success rate of your wonderful creation!

    If a producer is calm enough to cope with that, he’s the winner in nowadays software business. All others using DRM and tell all 100% of their players that they are assumed to be criminals. This won’t stop the pirates, because they know they are criminals, but it will stop the legally purchasing gamers, because they get upset when falsely suspected. So these companies just bark at the wrong tree and cut themselves. For example I left out spore just because of the DRM.

    I’m patiently waiting for the linux version of WoG and I will surely be one of the people who buy it legally, just because you, 2D Boy, don’t generally suspect me to be a criminal.

  34. Adam Says:

    I’m looking forward to the Linux version as well, as long as it works with Compiz.

  35. Noobos Says:

    I’m in those 90%, I admit it and I’m sorry. I’ve watched development of WoG since this website’s start. I told about it to all my friends and wrote about it on some forums etc. I know that at least two of them bought this game (probably because of me), so I hope I undid my sin.

    I love you 2DBoy, but in my country there are problems with paying via Paypal, banks aren’t supporting it, I can’t buy WoG in a shop and so on, sorry :)

  36. Jaedar Says:

    Sucks that it got pirated that much, but what you gonna do? I just hope you made enough money to continue making games.

  37. Jerricho Says:

    It is very sad that people would pirate a game like this. To be honest I probably would have paid just for the preview which had me frothing at the mouth for more goo. I stayed up until 3am on the release night checking my e-mail constantly for my download to arrive.

    I’ve encouraged all my friends to check it out. One has bought it, one is waiting until his computer gets fixed, one is waiting until christmas and I know I’ll be buying at least two further copies for friends and relatives this christmas. 2DBoy deserves every penny of that and I commend them for producing such an imaginative and engaging game.

    2DBoy has gained a lot of fans and garnered a great deal of good-will from us gamers so I would be delighted to see that this 90% piracy rate is a vast overestimation. It would restore some of my faith in humanity.

    Maybe the preview chapter 1 should be left on sale for a quarter of the price to entice more players to buy the full game?

  38. MadTinkerer Says:

    I’d be one of those guys with a dynamically changing IP. I basically live off of Wi Fi. Sometimes I might have three completely different IPs in the same day because I start at home and then go to the library or college and then back home.

  39. Chris Says:

    World of Goo for iPhone = no piracy + big sales + happy customers + awesome gaming experience.

    I have seen the future of gaming, and it’s sitting in my pocket right now.

  40. cstar Says:

    Sad figure indeed.
    I own a small dev company in the audio market, and my calculation was at least 70% of our audio plugins were indeed pirated.
    I blogged about it back then. the post is not up anymore but I also remember using the exact same pirate flag ;)

    I have a french version on my personal blog though :

    Anyway you’ve already got my money and my support.

  41. endorpine Says:

    I’m plating World of Goo from 2 different IP, home and apartment. But it’s on the same steam account.

  42. SuBWaReZ Says:

    I don’t think that this percentage represents reality. I bought this game because he is not expensive and no DRM. I use it on my Mac and I probably use it on linux when it will be available. I have also a dynamic IP that changes regularly so I think this system mesurement is “wrong”.

  43. jalf Says:

    I love how rational you’re being about all this. I wish more people actually engaged their brains when discussing piracy. ;)

    Hopefully, other companies will share their statistics too, so we might actually be able to estimate some more meaningful numbers.

    I think the 90% figure is completely useless however. Dynamic IP’s in particular is not just some minor fringe issue that probably balances out with everything else.

    I’d expect that alone to account for at least 3-4 IP’s on average per user within a couple of weeks. Then you can double that for people who play the game from multiple locations.

    Based on the numbers you’ve shared above, I’d estimate a 30% piracy rate would be much more accurate. That’s still higher than it should be, of course, but it’s not 90%.

    The 90% figure is still an interesting ratio, of course, in that it can be compared to other products to get an estimate of how many IP’s your average user actually goes through per month. But it’s nowhere near a meaningful estimate of the piracy rate.

    Of course, a simple way to estimate the impact of dynamic ip’s would be to track this value over time. All your users, legit or otherwise, are going to *keep* getting new IP’s from time to time, so the 90% rate should grow over time. So by looking at how fast the ratio of IP’s to sales grows, we might be able to get an idea of the impact of dynamic IP’s, and so eliminate that from the piracy rate estimate.

  44. Sir Kero Says:

    I bought it on Wiiware day 1 (and my only complaint is that I ran out of new levels so fast!).

    I *ahem* “acquired” it on the PC just so I could get to the delicious .ogg audio files! I doubt too many others have the same motivation, but I do wonder how many bought one version and pirated the other…

    also… soundtrack? pretty please? funny thing is I’d pay about as much for a soundtrack as I did for the game (so long as I get a real disc! I still haven’t warmed up to Job’sTunes)

  45. [Destructoid] World of Goo has a 90% piracy rate - Page 6 - Overclock.net - Overclocking.net Says:

    […] Posted by aksthem1 http://2dboy.com/2008/11/13/90/ Direct link to their article. And another interesting article from them. […]

  46. Daniel Says:

    Some people here with dynamic IP’s need to understand that they do NOT receive new IP numbers each time they boot their systems. The rate of dynamic address updating is decided by your ISP and is usually between 1-4 weeks.

  47. wolfkin Says:

    shame because for $15 World of Goo has a great bang/buck ratio

  48. Canyarion Says:

    I bet most of the pirates are Europeans, who couldn’t get the game on WiiWare. But things have changed now. I hope it sells well on WW EU!

  49. VIX Says:


    I’m a pirate.

    Because i downloaded the game through a torrent.

    But since people are buying games at high prices without sometimes the satisfaction for buying something amazing, some people choose piracy and i legitimize that.

    But i got a nice question for 2d boys.. I don’t want to buy the game at his high price but i can choose to donate some money as a reward for this great game. No?

    So, how can i do that?

  50. Eclipse Says:

    i really think the way you calculate that ratio is REALLY flawled, but i know it’s surely an high rate.
    For example There’s NO provider in italy that offers static IPs

  51. john Smith Says:

    I bought it on steam, but never submit my scores. The way my internet works I end up changing IP’s every day at least three or four times…

    And I also bought it to support your DRM stance and was surprised to find out it is probably the best game i’ve played since tetris :)

  52. austereicher Says:

    First: I love you guys.

    Second: If you want to spread the word that DRM is a bogus idea, please don’t use bogus statistics. The most important part of this is the 1 in 1000 conversion part. On the other hand, the joy of not having to deal with ridiculous restrictions gives you a 100% satisfaction rate for legit customers.

    Now everyone is reading 90% and once again mourns the death of PC gaming.

    Also do not forget about the magic 67.5%… that’s the most important number of them all.

  53. Ern Says:

    dynamic IP factor

    I have my IP changed every day (it resets at night!) and I could submit 20 scores, which would look like 20 different people

    I hope you`v done well anyway, nice game with some innovations

  54. Ed Says:

    Well, as has been said, pretty much everyone in the UK will have a dynamic IP address. It generally costs extra not to have one, and frankly very few people are going to want a static IP… Mine changes every time my router reconnects, this can be multiple times a day or once a month or less… So, it’s pretty random!

  55. DDL Says:

    Surely you’re all missing the point slightly?

    Since most calculations of this type are going to suffer the same problems you’re pointing out, they’ll apply to both calculations for DRM-free AND DRM-containing games. So whatever the figure is, be it 90%, 45%, or even only 20%, it’ll probably be pretty similar between the two.

    In other words, adding irritating DRM to your game really adds very little in the way of extra sales.

    So there’s that.

    The more important point is (irrespective of how much piracy has occurred): has World of Goo been sufficiently profitable to allow 2Dboy to survive? Or better, thrive?

    Ultimately it doesn’t matter how much piracy occurs as long as there are enough legitimate sales.

  56. Hannes Says:

    Why does it matter how many downloaded your game without paying? You are selling your game, not trying to do something against “piracy”, right?
    Why so negative, why not say “Woah, we sold xxx copies! Isn’t that awesome?”.

    The “90%!!!!!!!!!!!!!” is complete hysteria anyways.

    PS: People who downloaded your demo got to play a bit for free too! That’s TERRIBLE!

  57. Gregory Weir Says:

    I second the request for total sales vs. unique usernames. I think that folks are more likely to have one username per install than they are to have a static IP. I’m also assuming you’re excluding the demo users from the total, which you didn’t explicitly mention.

    Regardless, this is really interesting information and you’re awesome to make it public.

  58. jimlefevre Says:

    How sad but on the flipside I’m so glad I’m not in a position to a)not be able to pay and b)think it’s ok not to.

    WOG is truly brilliant and I’m very happy that at least three of us here in the office have been infected by the joy it gives and have bought it.

    Well done 2dBoy, you truly rock and until they realise what support is all about then the pirates cannot share in the joy of having helped you.


  59. Andy Says:

    well i like the fact that it doesn’t have DRM (yes that was a contributing factor in me actually paying for it). I waited for it to come out then bought from this very site using paypal. Ive installed it at home on my computer and work computer a laptop and im going to try it out on a eee ive borrowed from work.

    Ive downloaded the mac version, just incase i do turn to the dark side. (yes APPLE ARE EVIL! far worse than ms in my opinion)

    I bought directly from you because i knew it wouldn’t need authorising in 3 years time (cos im sure ill still want to play it). I think i bought it at work then downloaded and installed it at home. Its interesting that its the same figure as the DRM enabled game. It only takes one person to post it with DRM removed for the rest of the world to use it, but then if it were not for the internet would you reach the sales you have as easily? It will be interesting to see how the Linux version affects sales, ive always wondered how many of them are really out there.

    p.s. I’d be surprised if any of the people who say they get a new ip every 15 minutes actually do get one that quickly. but im sure you know alot more about networking than i do :)

  60. Andy Says:

    p.s. have you thought about releasing it on windows mobile with a pen interface? that would be cool :)

  61. Mandel Says:

    Guys, you should not be that worried. I’m sure that most applications have this rates using complicated techniques to avoid piracy. For what I have notice you have a good fan bae that are happy to pay for the game (I’m waiting for the linux version).

    Usually is better to have a good fan base than selling lots, you should be more worried about how many of your buyer share the game and offer deals to those who share it and paid for an other copy.

  62. Daffyd Says:

    Please don’t be too disheartened – there are many like me who have bought the game legitimately, because it was DRM-free and reasonably priced, even though I have pirated other games in the past.

  63. Miguel Says:

    I think you are wrong in your calculation.

    While static IP is standard in the US and Canada (well, maybe not standard, but very common) it’s extremely uncommon in other countries (like, say, Mexico :)).

    Besides, most people play from at least a few different computers anyway. Specially simple games like World Of Goo, that don’t have steep requirements (simple in the computing-power sense!). If everyone is like me, they have 1 “main” computer that is a power-house to play games. Then they have a few other “family” computers, for internet/office/watchingvideo use.

    I’ve played from 2 different computers, for example. One is in mexico (I live in Mexico and Canada) So I’m guessing everytime I use the computer in mexico I get a different IP. Not that I submit my score often, though…

    But I think pirates and real gamers submit their scores as often.

  64. Fabien Says:

    Hello, interesting comment, I would like to argue a bit concerning this extrardinary game… i have for the time being a pirat version, since it seems IMPOSSIBLE to buy a full version in a box in France ! Neither Amazon nor any other site. I really don’t like not to have a CD of the game and a nice box… I am getting hard to find a way to get a box, while i am playing with my current version.
    I really think piracy is a way to well spread the game. People that pirat will buy the game if they love it and have a little common sense.
    Wish you all the best for the future, this game never ends creativity, it is a pure jewel.

    Thus if someone knows a way to get a box version of world of goo and ship it to France with not so big cost, i would be happy to buy it.

  65. Ed Says:

    I doubt Windows Mobile phones would be powerful enough… At least, most wouldn’t be. iPhone probably just about would be, but the interface would be an issue.

  66. Mike Says:

    I’m buying additional copies to give as gifts (the retail version). It’s an excellent game and very accessible.

    If you know someone who pirated the game and who’s going to get a gift from you in the future, buy them WoG. They’ll be indirectly supporting 2DBoy. With any complaints, say you heard they liked the game, but didn’t own it. After they get their gift, they would.

  67. Jfed Says:

    I bought twice, for Wii and PC (directly from 2DBoys). Delightedly impressed with your efforts on all fronts: gameplay, visuals, music. Props, gentlemen, and thank you. Best gaming money I’ve spent all year, and I’ve got it to spend – I’m boycotting several publishers over DRM (Securom specifically), so your choice to ‘go commando’ was absolutely a selling point and a very appreciated gesture.

    I actually caught wind of this 90% statement on the G4TV scrawl last night and was heartsick. But after reading commentary on RockPaperShotgun.com and also here in your blog, it seems there’s still no true way to gauge piracy accurately. This is what I want as someone who always pays for digital media but is burdened with and even shut out of purchasing due to overzealous antipiracy/anticonsumer technology employed using such criteria as justification: there are no true facts, only conjecture or speculation.

    And as you’ve shown with your Richochet comparison, using those presumed figures, those numbers mean very little in the end where DRM is concerned. The only true numbers are those in the till – actual sales – which I sincerely hope are good, fat numbers for 2DBoy despite the known fact that someone somewhere is playing a game they didn’t pay for.

    I, for one, am a repeat paying customer and will definitely be supporting you in the future, as you have shown me the modicum of respect in fulfilling the vendor/customer bargain: you gave me what I paid for without making my life a misery with invasive DRM. It’s people like me that should be the focus of any vendor, and that’s what’s being lost by other publishers when they only see what they don’t have instead of what they do have.

    Don’t let the bastards get you down – they won’t part with their money anyway.

    I will, and gladly. And I have lots of company. :)

  68. Eugenio Hertz Says:

    Go on, believe on people… Everyone cries for no DRM, low prices, but also everyone is getting their part of the piracy.

    Also I couldnt understand how GOO was set to 20 dollars…

    A short game, no level editor, no competition over the net (unless you think that building a tower higher than others means competition… cmon)

    OK… its a hell creative, excelent timing, very good game, but it has a LOCKED structure.

    You cant develop and increase the game´s world by adding more puzzles, by competing over the net. Just play it, and forget it, cuz theres nothing more you can do once you get to the end.

    Comparing to audiosurf, as a project… goo lacks value per package, which was explained above.

    While on audiosurf you use thousands of tracks to build thousands of stages, and compete over the net, on goo you just play and go away.

    Yet the balls sound funny, speaking that sounds, theres no aparent reason to love a black goo ball.

    If the game was set to play only over the net, with updates, more scenes, more stages, a level editor and a REALLY functional interface that could connect and search people around the world, make friends, groups, battle groups, multiplayer stuff, would be a complete whole different story.

    Instead 2d Boy got a very creative idea, took a lot of care on the graphic concept, music and animation, and forgot it´s future.

    Why people would pay 20$ to play a game which not even in a million years meets the complexity of a Devil May Cry 4 and GTA IV, which can be bought by 30$ each, and doesnt have anything other to ensure a long life after you get to the end, and no multiplayer or level editor?

    Answer is: because they like the game and decide its worth paying for, because they like you to know that your efforts were worth of their money, and they want you to develop more and more…

    BUT the world isnt a perfect place, so the 90% pirate goo hit 2D Boy´s door.

    I watched a friend of mine playin it to the end, and its a good game indeed, but I was commenting to him. You can have a longer fun on Team Fortress 2 (20$) or Audiosurf (9,90$). Two games for plus 10$, more than 2 times “value per package” than just goo itself for 20$.

    Wouldnt be better to sell more for 15 than 20? How youll make an

    Well thats my opinion. World of goo is excellent as “ingame”, but lacks a lot as “project”.

    How to convert that people who got the pirated version into registered copies?

    ANSWER > offer all things more just for those who bought and registered, and if you could set the price for 15$, you can get even more.

    Maybe this you can throw out the “90% piracy” goo balls that lives in your desk.

  69. rascunho » Blog Archive » links for 2008-11-14 Says:

    […] 2D Boy: I love you, 2D Boy! » Blog Archive » 90% yes, that’s the approximate piracy rate for the pc version of world of goo. (tags: 2dboy.com 2008 mes10 dia14 piracy pirataria blog_post World_of_Goo) […]

  70. Weavious Says:

    A 90% piracy rate is sad. There is one solution to prevent piracy for a potential sequel: release it only on WiiWare. As far as I know, there is no effective way to copy a Wii channel from console to console. Just a thought.

  71. Gemedet Says:

    It doesn’t sound like Ron’s point in this post is about how terrible piracy is (even though it is), or about how to combat it. Any kind of anti-piracy method only serves to hurt real customers (i.e., releasing a sequel only on Wii will only make PC users upset). The real point is that DRM is ineffective in its supposed goals (because it’s treating the symptom, not the problem, but that’s another topic).

  72. Takkik Says:

    Dont give up! We want more great games!

    My two only complaints: too short, or need a level editor. And need a worldwide release!

  73. Unknown W. Brackets Says:

    Your method of determining piracy is incredibly inaccurate; as noted the majority of people in the US, at least, have their IP change every few days.

    Also important is that the majority of pirated copies will likely have the checkbox unchecked.

    Therefore your measurement adds legitimate and pirated counts, where legitimate will be severely inflated, and pirated will be severely deflated. You cannot estimate two parts of a whole that have widely varying factors like this; it’s just bad math.

    As such, you are possibly measuring that, on average, users play World of Goo with just less than 10 different IPs (that number, which sounds very reasonable and likely, would make the measured piracy rate of users with the checkbox checked approach 0%.)


  74. Z Says:

    Two things:

    1) The metrics on your piracy rate may be way out of whack, since the demo allows one to post their score online. If others like myself did that, you could possibly be counting a large percent of people who are legally trying the game out.

    2) Constructive criticism:

    LOVE the game, but I kind of hate it too. The difference is in the control.

    For example, I know what valid moves I want to make, but the game mechanics prevent me from it. Say I am trying to make a double brace (looks like a box with an X in it). If that is near the top of the structure and there are a lot of goo around, I have to wait for that fraction of a second when things are clear enough that the beam I wish to construct will light up. Add in building sway and that can get incredibly frustrating. This looks like a roughly open ended game in that there appear to be multiple ways to solve a given puzzle, I need predictable controls to pursue this, not something where I have to click and pray.

    Also, for those of us with multiple monitor setups, draging the cursor beyond the edge of the game hoses me. In truth that may just be the way of things in those kinds of hardware setups, but I thought I would mention it in case you hadn’t considered multiple monitor setups.

    Again, killer work guys :- )

  75. DtD Software Says:

    My heart died a little when I read that =(

    How can people’s consience be alive to play such a game as great as this without paying =(

    As for the DRM vs No-DRM.
    DRM gets raped off by pirates within hours of a game getting released, its really kinda useless now-a-days if you don’t completly program it yourself.


  76. Jfed Says:

    Thanks for the number-crunching update; just noting that the free demo isn’t a factor helps (was wondering about that).

    You can still count on mah monies. :)

  77. Nick Johnson Says:

    Well, FWIW, your stats just got you one extra purchase. I read the article on the Escapist, which reminded me that I needed to check if you had a mac version out yet. You do, so I bought it. :)

  78. raindog469 Says:

    VIX: “High price”? For World of Goo?


    Weavious: There are torrents of the Wii version out there already, as with every (I assume) other WiiWare game. It’s just that a vanishingly small proportion of Wii owners are capable of using them (I’m pretty technically adept and I still haven’t Twilight-hacked mine), while virtually every PC owner can pirate the PC version of WOG.

    I would say that this doesn’t demonstrate the effectiveness of DRM so much as it demonstrates the advantage of releasing for a device that’s regarded as consumer electronics rather than a computer: people regard it as an appliance on which to play things they’ve bought, rather than a computer on which to download games for free. The disadvantage, of course, is that there are way fewer Wiis out there than Goo-capable PCs and many Wii owners never connect to the Internet, but that’s offset by the promotion of WOG on WiiWare and the fact that everyone who owns a Wii uses it to play games, while the same isn’t true of PCs.

    So while I enjoy the WiiWare version of WOG and would probably buy the sequel on it, abandoning the Windows/Mac/Linux versions would still cost them sales. Maybe not everyone will double-buy it like I intend to, but they say they’re selling plenty through Steam and through this web site, and I ran across boxed copies at a Sam’s Club last night. And as 2DBoy mentioned above, another developer who did spend the time and money on DRM discovered a 92% piracy ratio on his game, so the point of this article is mainly that DRM is likely not very effective.

    Still curious as to whether there appears to be a large amount of “piracy” of the WiiWare version; even though the game is out there for pirating, most Wii owners can’t play the pirated copy.

  79. nferno Says:

    Has anyone seen the comic on GU Comics that refers to this news post? : http://www.gucomics.com/comic/ Oh, and I’m an assface by the way ;) (Read the comic and you’ll understand…)

  80. Tom Brouws Says:

    @Weavious: I wouldn’t be too certain about that. There definitely is a way, which does NOT involve a modded console, and which I’m NOT going to tell you guys, as I am not for pirating.

  81. CoAX Says:

    I actually bought the game after I tried it.
    I tried it through a pirated version.
    I would not have bought the game if I had not tried it first.
    I love this game and thought you guys deserved the money.
    Additional motivators: Steam.

  82. Kurt Munro Says:

    Go to mininova, go to isohunt, read their copyright statements and send them an email. The End.

  83. Dillon Riecke Says:

    Well, at the end of the post you put: “oh, and yes, these numbers are exclusive of the demo… those scores are submitted to a different server entirely.”…

    Is that like to say that the wole post is a joke, and that really 90% got the demo without pre-purchasing or something…

    I’m confused about that sentence.

  84. Ron Carmel Says:

    no, the numbers are definitely not a joke. it just says that we accounted for the demos and they are not part of the piracy calculation.

  85. mohammad Says:

    You’ve got 78 people who bought the game at minimum, in addition to those who bought it twice for several reasons, just from these comments. Might not seem much, but it shows that people still care.

  86. Kyle Gabler Says:

    mohammad – oh, absolutely. I hope no one mistakes this blog post for complaining. We are very happy with our sales! We thought this statistic was fascinating and worth sharing.

  87. nikescar Says:

    I downloaded off bittorrent. I played through it in two sittings. I bought it.

    Seriously, this game is terrific. After finishing it I was reminded of another great indie game, Gish.

    Anywho, I apologize 2D boys.

  88. KJ Says:

    I bought the game, and am responsible for at least 3 different IP addresses, and I’m the only one playing the game from those addresses.

    Piracy makes me sad — I really don’t like people who want something for nothing… but in my experience those people don’t do well in life in the long run… with rare exceptions.

  89. Yotsuba Says:

    I think it’s worth noting (if it hasn’t been noted already) that DRM isn’t really there to stop piracy at all. It’s really intended to help curb second hand sales (especially the form of DRM currently in use by EA — who also see huge piracy figures). Sure, some people make the excuse that they pirate due to DRM, but they’re just fooling themselves with a that lame justification. We all know they would have pirated whatever game regardless of whether there was any DRM or not.

    DRM (as in the forms that limit installs) )is not a solution to piracy. I would suggest things such additional features available only to purchasers of the game as incentives to persuade people not to pirate. (You’ll never persuade everyone though, sadly). For example, the only features of this game should have required a unique code given on purchase (similar to a CD key), which should be verified before allowing the player online.

    Do this using player accounts – the player creates an online account and enters the code to verify it – the code can only be used once, but the account can be used over more than one PC (although only on one PC at a time — similar in a way to how Steam operates). The player can still install their game on as many PCs as they wish, but they can only play online from one PC at a time.

    It won’t stamp out piracy, but it will stop the pirates from being able to enjoy the whole game. Which is pretty much the best that can be hoped for these days.

    For myself, I played the demo of this game and didn’t like it. It just wasn’t my type of game. But given it’s low price, I too feel that piracy of this game is just wrong, but then again, what do pirates care about right and wrong?

  90. ZomBuster Says:

    Definitly interesting, the last time I saw a game dev discuss their piracy rate so in depth was uuh.. never

  91. wsippel Says:

    I assume there are several problems:

    – The game is not officially out in Europe, which leads some people to pirate the game. Sounds stupid, sure, but that’s how stuff works.

    – I don’t know how this is handled in other countries, but at least in Germany, you usually get a different IP adress at least once every 24 hours. You tried to respect that fact, but it’s very hard to quantify I guess.

    – There are people who use pirated copies as “demos”. It’s definitely an exception, not a rule, especially since there is an official demo, but the demo came out after the full game if I remember correctly. If you do a demo, release the demo the moment the full game ships – or a few days earlier if possible.

    – There is no WiiWare demo. Some people might pirate the PC version to decide whether or not to buy the WiiWare game later on, especially due to the delay in Europe (see above).

    By the way, even though it might look like I’m defending pirates, I’m not. I’m a software developer myself, and I, too, need the sales. But even I used… questionable software in the past. There are many reasons to pirate games, some of them more understandable than others. And to be perfectly honest, even though I think it’s great that you decided to use no DRM at all, I wouldn’t have done it. A solution I’ve seen that I believe is really nice is the copy protection Renoise uses. It’s basically no copy protection per se, they just use watermarks. If you buy the application, you can download it as often as you want and install it on as many systems as you like, but every single downloaded copy is watermarked. If you chose to distribute your copy, your account will be revoked, and you won’t get updates anymore. And strangely enough, the application is hard to find on filesharing platforms, even though it’s quite a bit more expensive than World of Goo. There’s no serial number, no license server, nothing. I believe that’s a model worth copying.

  92. Chris Says:

    Oh, what a sad statistic. Did Wii sales factor into this estimate? And what’s your profit on a Wiiware sale anyway? That’s where I personally got my goo.

  93. naughtybutnice Says:

    i borrowed my cousins pirated game,just to show my niece whos 12.she loved the game and im buying it for her wii for christmas.my copy has been deleted,il play on the wii with my niece.as for my cousin,he really doesnt beleive hes doing anything wrong at all.his xbox live accounts been banned today on his chipped xbox. ho ho ho merry christmas

  94. AKAImBatman Says:

    What I’m interested in is sales ratios between the PC, Steam, and Wii versions. I have a sneaky suspicion that Steam and Wii revisions of the game are greatly outselling the PC download. Which would suggest that the vast majority of your customers are making use of more convenient channels rather than pirating your game.

    If I’m correct, your numbers are horribly skewed. They don’t show 90% piracy. They show that the PC download is the least effective channel to sell through which to reach your customers.

  95. wardred Says:

    2D boy,
    I purchased your game, and I appreciate your shipping it with no DRM. Too many of the games I have require some form of activation that after a number of moves, computer upgrades, and what have you, often gets lost even if I have the original install media.
    Thank you for producing a quality game, and for not making ME, your customer jump through hoops to play it. I hope other companies follow your lead.


  96. Peter Says:

    I can honestly say that I originally pirated your game, but I loved it so much that I went ahead and bought it. Amazing that people will pirate a game that only costs $20 – which isn’t that much – and is amazingly addicting. Granted I’m a Mac user so my data might be pending. Figured I should at least comment.

    I hope more people are willing to spend a measly $20 on your game, its certainly worth more than that. Feels wrong stealing from a little up-and-coming company too.

  97. Matt Says:

    You know, even of people who pirate, plenty of us would love to do a trent reznor equivalent for games – aka let us set our own price to obtain it (even if the game is non-DRM’d in the first place). You’d see a lot of money come in that way too :)

    However, I do plan to pirate it, and then maybe purchase it later if I have the money and it feels warranted. I do want to give it a viewing at least, purchase or not.

  98. Paul Says:

    The high rate of piracy (for most games) is rather disheartening, especially when one considers the size of your team. I just hope you sold and will sell enough copies to do well.

    Sure, I had lot of cracked game copies (previously owned) for my C64 when I was a kid, but I didn’t know any better back then. These days, I am very much legitimate. If I haven’t paid for it then I simply won’t have access to it. I may be far from well off, but I like the feeling of actually owning something and supporting developers that are deserving of my hard-earned cash.

    Sadly, I can’t say that about my friends who wouldn’t bat an eyelash at pirating anything. No amount of reasoning tends to sway these people, and, no, the majority would certainly not buy the product, in the first place, whether they enjoy it or not.

    As said, I hope you guys will do well enough so you can bring us more great games. WoG was definitely worth my twenty bucks.

  99. Yotsuba Says:

    @Matt: “However, I do plan to pirate it, and then maybe purchase it later if I have the money and it feels warranted. I do want to give it a viewing at least, purchase or not.”

    Why isn’t the demo sufficient for you to decide whether you want to purchase the game? Why must you pirate it first to make that choice? Perhaps knowing that information will be helpful to developers such as 2D Boy.

  100. moot#faggot Says:

    No Steam Release in Europe – your entire post is invalid.

  101. alex-pex Says:

    Yes, I have pirated the game at first. I’ve even completed it, and it was such a great experience that I HAD to buy the game. And that’s what I’ve done through the paypal link (I’m in Europe).

    What I want to say is that if there is more games like this, there would be less piracy. You succeed to turn a acostumed pirate into a valued customer, only because the product was worth (such a small) price.

  102. Gronk Says:

    I have cash put aside, once you make a Linux version and it works, it’s yours.

  103. slang Says:

    How about posting some REAL numbers instead of this pointless “Look Mum! So many evil pirates!” crap?
    It would be much more interesting to know how much sales you actually had, especially in comparison to the (regioncoded) Wii Ware version (royalties to Nintendo!).
    Am I right to assume that despite the high percentage of freeriders – many of them probably never had the intention to buy your game in the first place – the PC version was commercially very successful and generated more profit than the Wii Ware one?
    Btw, I bought your game on steam…

  104. World Of Goo Piracy Rate: “82%” | Rock, Paper, Shotgun Says:

    […] The post yesterday reporting World of Goo’s 90% piracy figure drew a surprising response. The P-word regularly generates comments threads that scare our hosts, but this one was odd. It became a discussion about whether one could disprove the 90% figure, and then extrapolating this to reach peculiar conclusions. Some could see this as people claiming there were far fewer stab wounds than first predicted and therefore there hadn’t been a murder. Others might suggest that fighting over the exact number is completely irrelevant, as that’s not the point of the issue. Now 2D BOY have responded with new look at the figures. […]

  105. manu Says:

    The interesting fact about piracy is that people steal software because it’s fast; cheap; easy; and they are used to .
    So, I think, software developers should understand why a user would pay for a game : basically :
    • He could have it fast and cheap by paying (online or on a cd-rom cheap = less than 19 euros )
    • because he can’t have a pirate game on his device (console users)
    • Because he wants to use a game as a Legitimate customer , which grants him some advantages
    • Because the whole game needs subscription.
    • Or occasionally : he would like to thank the developers . (yes it happens)

    Of course it’s easy to say “Pirates are bastards” but it doesn’t solve the problem .
    World of warcraft has got millions of subscribers
    Everybody in the gaming industry should try to work so pirates become legitimate customers.
    (in the particular case of WOGoo, in think legitimate customers should have acces to much more levels, which could only be downloaded online, or something that could turn a pirate in a non-pirate user – in a cheap and simple way)

    By the way, Wii-ware, Ps-network, and Xbox live are great ways to distribute.

  106. Daniele Says:

    Just bought it, and I’m sad about all the piracy you got, after being so explicit about no-copy protection. Anyway: you behaved very nice, trusting your users this way. And I hope people will appreciate it, thus buying more and pirating less.
    Thanks for the trust. With that, you earned at least one customer (and I suppose/hope many more) that will eagerly follow your present and future works,
    and good luck :-)


  107. Muty Says:

    90% piracy rate? based on unique ip addresses. Wow and I was thinking about buying your game. I may have installed it on my notebook and played from maybe 50 different ips last month, sine I travel alot and use public hostspots and stuff. Ppl will aways pirate your game, no friggin point in releasing your game DRM free and then start to whine when someone copies it. What did you expect that just because you are being a good everybody will follow suite? Advice from me: look at the stance of the sins of a solar empire guys:


    Maybe you wont drive customers away this way.

    PS: I still can’t believe this. It is hilarious. Just like leaving your house open with a huge glowing sign ontop of the front door which describes in details where all your valuables are. And then start to bitch when someone robs you… Get a life

  108. Jacques Says:

    Le jeux sort en France l’année prochaine et je ne pouvais pas attendre désoler. Mais ça ne m’empechera pas de l’acheter quand il sortira… :D

  109. Hightower Says:

    I’m not buying it.

    I’m an elder mod on an International forum, with 54K+ users, this is what I see:

    After a year online most accounts have more that one IP address associated with them, some have hundreds. Particularly users from the UK, some of those ISP’s have very short lease times on their DHCP IP’s, and frequently change IP addresses.

    Also if the game was installed on a laptop, it could be assigned many IP addresses as it moved through the world, connecting to different wifi networks.

  110. Michael Says:

    Would be great if more people bought the game… but hey, count one more legal purchase as soon as the linux version is out. I had great fun with the demo already, buying this as a native linux game is really a no-brainer for me. Rock on!

  111. jalf Says:

    hmm, interesting update. And 82% is still a lot. Would be interesting to see how many of these IP’s originate outside the US (that is, in areas where the game isn’t yet being distributed.
    I’m curious if the unavailability of the game in some areas make people there more prone to pirating it. (Yes, I know we could buy it off your website, but it’s still not as readily available as in the US)

    Of course those numbers are going to be vague as well (both because IP’s don’t always match one single country or even continent, and because of cultural differences. – I believe piracy is *really* common in Eastern Europe, for example – but the numbers would still be interesting. I suspect that a lot of games get pirated much more than they would otherwise, because they’re released months later in certain territories. People in those areas can still read the reviews, and talk to their friends overseas to hear about how amazing the game is… It’s launched, but the only way they can play it is by pirating it. And once they’ve pirated it, the motivation for buying it when it comes out “properly” in their region obviously drops. In your case, it’s obviously not that simple, because people in Europe *could* buy the game, just perhaps not through their preferred channel. Still, if you have those numbers, they would be interesting.

    Matt: “However, I do plan to pirate it, and then maybe purchase it later if I have the money and it feels warranted. I do want to give it a viewing at least, purchase or not.”
    And I suppose you do the same with cars too? Steal it, just so you can drive it for a week or two to see if it’s worth buying?
    You sneak into cinemas to watch the movie first, just to see if it’s worth paying for the ticket?
    Why do you feel that’s justifiable with games, when it’s so obviously BS for pretty much any other type of product?

  112. Marianna Says:

    Hello, I’m one of those who did buy the game (on Steam, before it got pulled off), I find it amazing… but I think there may still be some flaws in your figures. Apart from the IP thing (it’s already been said that most providers don’t allow static IPs), I noticed that, in the ranking thingy, my ID comes up in three or even four clouds, all at different heights. Could it be that they’re all being counted as “unique IDs”?

    On a semi-unrelated note, maybe a simultaneous worldwide release on Steam would have made things a little better… not everyone knows that the game can be purchased directly on your site from Europe as well.

  113. ASd Says:


    How I supposed to buy this game if I don’t have a credit card and I’m not Steam subscriber? Release CD version lol.

  114. Doug Says:

    Standard excuses for not paying for this or any other game (pick any that apply):

    1) I will pirate it first and then pay only if I like it (a la when I go into a restaurant and only pay when I liked the food, or go to the theater to see a film and pay only if it didn’t suck). If the game is not PERFECT, I don’t pay.
    2) My pirating is good for the software developer (more people playing, even without paying is good, it gives them lots of free publicity). Piracy increases sales! I am doing them a HUGE favor.
    3) I am a cheap ass.
    4) There is no such thing as copyright (or shouldn’t be). Other people should create art, music, games, films, and entertainment for me as a favor and fund it out of their own pocket.
    5) Piracy is a fact in the gaming world. Get used to it. It’s the developer’s own fault because they should have taken it into account in their business case (besides, they should have been working on this full time as an open source program for free anyway).
    6) $20 for this game is too much. Come to think of it, $10 is too. And if it is only $5, then pirating it shouldn’t be that much of a burden to the developer.
    7) I do not want to try the demo because the only meaningful way to try out a game is to try out the ENTIRE game.
    8) Who cares if there is 99.9% piracy, all the developers need is to make just enough money to fund developing another game. They don’t need to get rich (after all, I’m not).
    9) “From each according to his ability, to each according to his need.”
    10) Because I have never had to create, develop and market a game and I don’t have a clue as to what it takes to run a business.

  115. Amphetamine Says:

    I’d be more interested to see the piracy estimates for the WiiWare sales. WiiWare piracy seems prety rampant at the moment.

  116. Groxx Says:

    Not sure if anyone before me has added this, but I installed WoG on a laptop. I’ve contributed to at _LEAST_ 5 or 6 IP addresses for the simple reason that I walk around. This will very likely increase, as I haven’t yet started it up in any of the coffee shop that I visit. My family is in another city, and my extended family is in a third (I’m a college student), so including all the areas around there, as well as all the times our ISP changes, I could likely create 20 or more different locations.

    If I can recommend, try taking all those IP addresses, and eliminate any of them that are within 10 or so miles from the original. If the same thing is downloaded from two opposite locations on the globe, it’s far more likely that it was pirated than if it’s still near the original sale (for reasons of coffee shops). Yes, there are still some of those that are copies handed out to friends and family, but that likely accounts for far less piracy than something done globally over the internet.

  117. Dave Says:

    The percentage doesn’t surprise me at all… The world of gaming is becoming more and more like the world of music. That being its over saturated. people can’t buy games because people would be broke if they did. New games are released almost every other week. IE beginning of the month.. within a couple of weeks FAR CRY2, DEAD SPACE, and FALLOUT 3. i mean what the hell is a gamer to do. go out and spend $200 on games and then hide away for a month to try and pass these games before the next round of games comes out…(L4D).

    If i have to say anything it is that 2D Boy should embrace what has happened. He has developed an incredable game almost entirely on his own. That doesn’t get you money it gets you Cred!! I would recommend making the Game completely free with a donation option. The Dudes behind the halflife mod Natural-Selection lived off peoples donations, and it was a MOD! people are generous if they feel you deserve it.

    So i say embrace the piracy, don’t fuss, don’t turn into another metalica! because if you do you will disapear from gamming and no one will give a @#$%.

  118. Steve Hopkins Says:

    i pirated the wiiware version because no demo was available. i had a lot of fun finishing it over a couple of weeks, but at the end i decided it wasn’t worth buying.

  119. f0dder Says:

    I purchased the game, the price point felt fair, and it’s been a lot of fun (and frustration! :D) so far. I really, really, really love that you’ve opted not to use any DRM, and that’s actually one of the reasons I bought it.

    Pirates will be pirates, DRM or not – and today, torrents and usenet is so simple to use and well-spread that more or less everybody knows how to get “their goods”. Can’t really do anything to stop it, so all you can do is to appreciate the honest people.

    PS: we had a thread about WoG at http://www.donationcoder.com/Forums/bb/index.php?topic=15366.0 , I hope that inspired a coupple of purchases :)

  120. Milky Says:

    Quote from earlier –

    “The only place I managed to buy it from was a PayPal link on the 2D Boy website. Before this I had been denied buying it both at Steam and Direct2Drive “due to my region” (Europe).”

    So how many of that 90% are from europe who had issues getting the game from legit sources? publishers are there own worst enemy by not realising the internet is worldwide, games on the steam network but NOT available outside of the US makes more people think “screw it , i will download from bittorrent”.Remember there are other countries other than the US.

    Also remember, a high percenage of that 90% would never buy the game if it wasn’t pirated anyway, as they just download , play then delete.

  121. Planchitecto Says:

    @ Steve Hopkins
    You’re an a#$hole. I do hope you realize that you look stupid coming on here and admitting that after playing the game in its entirety and enjoying it, you decide not to buy it. You’re a THIEF.

  122. Ryan Martori Says:

    “The percentage doesn’t surprise me at all… The world of gaming is becoming more and more like the world of music. That being its over saturated. people can’t buy games because people would be broke if they did. New games are released almost every other week. IE beginning of the month.. within a couple of weeks FAR CRY2, DEAD SPACE, and FALLOUT 3. i mean what the hell is a gamer to do. go out and spend $200 on games and then hide away for a month to try and pass these games before the next round of games comes out…(L4D).

    If i have to say anything it is that 2D Boy should embrace what has happened. He has developed an incredable game almost entirely on his own. That doesn’t get you money it gets you Cred!! I would recommend making the Game completely free with a donation option. The Dudes behind the halflife mod Natural-Selection lived off peoples donations, and it was a MOD! people are generous if they feel you deserve it.

    So i say embrace the piracy, don’t fuss, don’t turn into another metalica! because if you do you will disapear from gamming and no one will give a @#$%.”

    So instead of learning to do without, you’d rather steal?

    That’s a really pathetic philosophy to live by. I want it but I can’t afford it so there for I should take it and they should be happy I took from them without just compensation. That’s a very immature greedy view of the world.

  123. Cletus Says:

    I pre-ordered the game based on my experience with the demo, the enthusiastic buzz about it, and the idea that the proceeds would be going to some daring-do entrepreneurs versus a faceless sweatshop like EA.

    I told two coworkers the installation file was on my laptop, that it was a great game, and they should consider supporting your efforts. One grabbed it and has been playing guilt free. The other bought it based on my endorsement. To the best of my knowledge it wasn’t distributed beyond that. Net gain, one extra sale.

    I’ve played games I didn’t pay for, and will likely continue to do so in the future, but I’ve also got development houses who have earned my ongoing loyalty and business as a result of the quality of experience with their previously pilfered products.

    I’m not debating right or wrong here. I live in a gray area that varies somewhere between the two.

    Piracy undoubtedly causes SOME people who would have bought the game to steal it instead. It also makes sense that the bulk of pirates wouldn’t have purchased the game if it didn’t freely present itself to them. The real question is how much extra and future business is generated by the game (or song, book, TV show, or movie) being widely spread out there…

    Game demos can help make someone decide to buy a current title; thefts can make them decide to buy a future one. I’m not sure if it is a net gain or a net loss, but publishers who think every case of piracy is a lost sale need to revisit that stance.

  124. TheRequiem Says:

    Your choice to go DRM-free earned my purchase. Largely because I may not have even heard of your game without some of the news coverage surrounding it.

  125. Hightower Says:

    Maybe I’m naive, I just really have a hard time believing the piracy rate is that high.

    I’ve been buying software since the early 80’s, and every piece of software I have ever used has been bought and paid for.

    I plan on getting the game (legally obviously), as soon as the Linux version comes out. Until then I’ll be satisfied with the online physics games (which I also paid for).

    I guess being a software engineer I’ve always respected the property of other programmers.

  126. Cardboardwarrior Says:

    That’s just disgusting. The nerve of some people!

  127. Syranide Says:

    Ah very nice with the updated information.
    Although it still doesn’t account for how many actually played it to any significant amount I think this is interesting statistics, that doesn’t feel taken our of thin air.

    “after factoring both of these in, the piracy rate would still be 82%, […] so while it’s possible that the actual piracy rate is lower than 90%, […]”

    I just find that quote a bit funny, you make it sound like a drop from 90% to 80% is very little, when it infact means that piracy was just halfed. From 9 pirated copies per legal copy (9:1), to 4 pirates copies per legal copy (4:1).

    Great work, and I hope that you’ll stay on the DRM-free side for all of your awesome future projects!

  128. Warskull Says:

    While being so heavily pirated sucks, it just seems to be the reality of the PC gaming industry. I think a more interesting question is PC sales vs Wii sales (ie is it even worth develop games in a classic sense for the PC anymore?)

  129. spyre Says:

    I’d buy it if it was available in Europe on Steam which it isn’t yet (and yes I am aware I could buy it on the site or via Impulse) as I want my games via one digital download application not lots of them.

  130. caveman-jim Says:

    Some of you guys need to look up how DHCP works, from an ISP and within your home network. Lease time, renewal time and new IP addresses are not all linked together.

    Additionally, if you go with a 1:8 purchase/pirate ratio, with no DRM, its obvious that the distribution and pricing models are wrong.

  131. World of Goo - MacNN Forums Says:

    […] you, just give the demo a shot. And if you like it consider buying — they have zero DRM but 90% of all copies are pirated at the moment. Link: http://2dboy.com/games.php The full game is a bit on the short side but […]

  132. Pushing Play» Blog Archive » Pirates invade World of Goo, Prove that DRM is Worthless Says:

    […] they made a post about it on their own site. They had done more digging and reestimated the rate at around 82%. The most interesting part of […]

  133. Dan Says:


    I’m one of the 90% of the pirates out there. My reason is that I wanted to try it out, and I stumbled over the “cracked” version before I saw the demo. I loved the game, and I bought it after a while out of guilt, since it wasn’t that expensive anyway. I do believe that no DRM was a good choice.

    Keep it up…I can’t wait to see the Linux version.

  134. Briguy Says:

    I’m sorry that so many people are stealing your game, although I guess it’s a kind of proof that it is a quality game.

  135. 3DGirl Says:

    You 2D guys should seriously stfu.

    This only brings negative attention on you.

    This does nothing for your cause.

    In future learn to go on Wiiware, PSN, XBLA first. Then Steam… Then D2D… then PC… Hooray!

  136. chode Says:

    I got the wii version because of the high metacritic score.

    From one software developer to another I have some advice. Stop worrying about piracy. The real questions are:

    A. how much did your game cost to develop?
    B. how much money did you make off of it?

    B-A=enough $ to make a decent living then keep making games
    if not then find something else to do with your life

    It doesn’t matter if you don’t make enough money because of piracy or because of sun spots. The bottom line is the same.

    Let the soulless suits at EA worry about piracy, instead focus on making fun games and enjoy doing it.

  137. Rob Says:

    I was planning on purchasing this game at some point. Then I read this statistic on Kotaku, I immediately opened up steam and bought your game. I’m sure that there are more people out there who were compelled to purchase this game. Hope that balances out your numbers a bit!

    Fantastic game by the way.

  138. mejobloggs Says:

    Correct me if I’m wrong, but…

    If I buy the game with, we shall call it BuyIP, and then the next day BuyIP is replaced with another IP, then from then on, whenever I play the game, my IP is NOT BuyIP, therefore I’m recorded as a pirate?

    Meaning 90% of the time I have played it, I have been registered as a pirate

  139. Marcin Says:

    Instalator should generate UUID (http://en.wikipedia.org/wiki/UUID). UUID should be sent to server during reporting scores. It could give you very precise statistics about piracy.

  140. JohnM Says:

    It was interesting to read how the piracy estimate was put together. It would find it even more valuable if the IP’s could be correlated into countries (or regions) too as it would offer a better insight as to the reasoning behind the level of piracy.

    i.e. Is it high in Asia, India, Africa etc where there’s no facilities to buy / pay?

    It might even as simple as the game is appealing to a large audience that is still at school and therefore doesn’t have a Paypal or Steam payment facility and can’t buy it in the shop.

  141. Ron Carmel Says:

    @mejobloggs: i’m correcting you because you are wrong :). we counted the IPs used when players reported high scores, not the IPs they used when purchasing.

  142. Rev. Andrew Holt Says:

    I know for myself I’ve got 2 installs, 1 at home and 1 at work. FWIW.

  143. Jim Says:


    I don’t read all replies below, so if mine has already been written, just ignore it !

    I just don’t understand why you are considering ip adresses for your statistics. If you know for sure that on average 1.3 ids are created by players, why don’t you just divide the total ids number by 1.3 and substract the number of games bought ? Then only pirated versions will remain.

    By the way I’m currently in EU, and hopelessly your great game isn’t available on Steam for us. So I’m wondering how long I must resist to piracy until I can legally buy it :)

    From a french developer, sincerely,

  144. Pirate Says:

    Side note on this “omg i deserve more money” rant:
    Me not been able to buy a boxed/wiiware/steam of this game at Europe = torrent.
    Distribution matters.

  145. Rico Penguin Says:

    Anytime a publisher comes up with a number as high as 90% they either have no avenues for legal acquisition or they are greatly misusing mathematics.

    I’m a huge fan, I remember playing some World of Goo Tower thing a while back and wishing it was a full game (which is why I’ll need to buy this soon so I can get my Goo fix). However to think that 90% of the people playing your game have pirated it is a little silly.

    It’s the mean-world hypothesis we find numbers that fit our schema of the world and we run with them. Regardless of the many variables making those things improbable in their accuracy.

    My suggestion is add a button in the game with a disclaimer that no private information or legal action will be taken that says “Did you pirate this?” and it’ll send an anonymous note to you that it was pirated.

    You could have a DB store the info and use the amount of unique lines (or some increasing variable) as your more accurate tally ;). While this would still not be accurate because of paranoid people, you’ll find that polls about “who stole our game” are usually pretty earnest.

  146. Steve Hopkins Says:

    question for 2dboy staff. have you ever downloaded anything illegally from the web? music, film, game, e-book? be honest now.

  147. Nolendil Says:

    Hi, thanks for making this game.

    Pirating WoG didn’t even cross my mind and I bought it as soon as I finished the demo (i.e. a few minutes ago) for a few reasons :
    – The price seems right (especially, for Europeans, with the current dollar/euro exchange rate)
    – The concept is quite original and we need more games like this
    – The demo was quite long and I was hooked long before finishing it
    – I can spend the money
    – I am an (underpaid -_- ) game developer so supporting fellow game developers seems right to me
    – Multiplatform support is always appreciated (particularly for Mac in my case, I’m not sure I would have bought WoG if my main OS was not supported)
    – No having to suffer from stupid and inefficient anti-piracy system when you’re a legitimate owner is a good thing

    Of course, I also have my share of pirated games floating around but most of them are games I never intended to buy and, from time to time, I buy an official version of one of those because I finally think that it’s worth it.
    I also buy a lot of games so I have nothing to be ashamed of concerning my support to the game industry.
    All in all, I believe that reducing piracy would not increase game sells a lot although I wished the ratio was smaller.

    I hope you can make a living while continuing to make fun games.

  148. Vision Says:

    What do you expect… PC gamers are losers who sit around in dark corners playing ‘puter games, whining that they *have* to have keyboard/mouse support to play a game and that somehow their 6800GT can play Crysis on *nearly* maxxed settings liquid smooth. There’s a reason intelligent professional people play consoles; nobody with a real life wastes time on such an inefficient platform, aka PC. Immature *******. Pirating a game like this just shows how pathetic this audience is. It was beyond obvious that from the reviews, the previews, and game concept that this would be a game worth buying. But hey, not like that matters to a bunch of losers who have the morals of a primate. Free is free!

  149. MJ Says:

    maybe you should add some advertisement in your game and release it for free?
    not banner only simple logo in game graphic or something like that. last level of demo starts in bottle of Coca Cola :)

  150. Alan Says:

    Not actually a big suprise. Going back many years I worked for a company producing Amiga/Atari ST games and the numbers cited look no different today to the armwaving numbers we had for floppy copying piracy.

    We also saw anecdotal evidence that anti copying technology reduced legitimate sales (meaning more piracy) because groups of people unable to afford a game copy each would pool to buy copies and pirate it between themselves, and also because people disliked games they couldn’t back up (remember floppies are sucky for lifespan) or had complicated setup (eg lenslok or having to type in words from the manual) so used the pirate one as a convenience.

    Nothing it seems has changed, well except for one thing. Back then the games industry was run by people close enough to customers to figure this out, nowdays its run by faceless executives who think a scorched earth legal policy will somehow make everyone buy more copies. They need to wake up – the amount of money available to spend on games is roughly constant, the question is which gaming house gets to pocket it.. At best the lawyers might make people play less games which will in turn merely shrink the market.

    Sometimes IMHO you just have to accept that economics is not on your side.

  151. RagManX Says:

    If it’s any consolation, I haven’t even installed and played the copy I got. Not that there’s anything wrong – I *loved* my beta version I got after registering. I just have such limited time to play, and tend to stick to a handful of games and rarely break out until I tire of them. So why did I buy it? Well – RPS spoke well of it, the screenies looked cool, and by registering early I knew I could get early beta access. But most importantly, I just like to support indie developers. I’m not rich, so I can’t support them all, but I do try to get money to the more interesting indies I see. My teeny contribution is only about $400 to non-big game devs in the past year, but considering that outside my MMO sub, I’ve spent

  152.   90% Piracy Rate on World of Goo: No DRM Still Better? by The Honest Game Says:

    […] game developer 2d Boy recently reported that the piracy rate on their popular new game World of Goo is approximately […]

  153. Converted Pirate Says:

    I’ll admit it now. I’m an ex-pirate. I used to pirate everything when I was younger and broke. Literally everything. But, now that I’m almost 30 and actually have some decent income I’ve changed my ways. In the case of World of Goo, I bought 4 copies. One for the PC, one for the Wii (love the wii version’s coop, my wife and I play that together all the time) and 2 as gifts for gamer friends.

    Thanks for my favorite game of the year 2D Boy!

  154. Hirvox Says:

    I was one of the few lucky ones that managed to buy WoG through Steam before it was pulled, and I’m very glad that I did. Convenience turned out to be a huge factor when it comes to the decision whether to buy, pirate or skip the game altogether. I do think that regional limits are silly when it comes to digital distribution, though. For example, I couldn’t buy Fallout 3 from Direct2Drive, but I could buy it from Steam. Same game, same country, yet two completely different sets of rules. It was the same with Dead Space, which was also region-locked in Direct2Drive. Yet the same game is available at a local store. I ended up not buying it at all. From a customer’s point of view, it seems that the publishers are shooting themselves in the foot by favoring some distributors over others.

    Also, one potential point for improvement is the integration of the demo to purchasing/preordering. XBox Live Arcade is slowly getting there, but ideally it should be possible to purchase the game when the demo ends and just continue playing from the same spot. For example, even the initial version of Steam allowed you to start playing the first levels of Half-Life while the rest of the game was still being downloaded. You only saw a download window if you played too quickly and reached a level which wasn’t downloaded yet. I want to see that in other games.

  155. SteveStreeting.com » Blog Archive » Shame on you Says:

    […] 2Dboy chose not to include any copy protection). Edit: For those being pedantic about this figure, here’s how it was estimated; but arguing the exact number is chronically missing the […]

  156. Jeff McArthur Says:

    I’m so glad you guys are going with the DRM-Free idea, I and my developer friends want to do something similar when we get our first game released. You definetly have a purchase of your game in me because of being DRM free, besides that I just tried the game and it rocks! – Jeff

  157. Bashers » Blog » Ook World of Goo is slachtoffer geworden van massale piraterij Says:

    […] dat World of Goo, een briljante puzzelaar waarin constructies moet maken van een soort gelei, door naar schatting 90% van zijn spelers illegaal gespeeld wordt. De twee makers, die zichzelf 2D Boy noemen, hebben World of Goo zonder enige beveiliging op de […]

  158. Matt Says:

    This is very sad, regardless of the flaws in getting these numbers.

    I didn’t have internet at home and I had to go to a friend’s house to download my pre-ordered copy, where I installed it an registered a profile, and made another profile later at home.

    Nobody appreciates anything. Most gamers are sheep buying the latest crap for their consoles – soulless, pretty AAA titles that don’t do much more than offer a lot of bloom at a low frame rate and a hole in your wallet. Like seriously, I’m sick of hearing about the latest crappy sequel to some franchise that might have been good back in simpler times but now has to appeal to the mainstream audiences who need to justify the fact that they paid $400 for some overheating box under their TV.

    Then there are those that pirate a gorgeous indie title like this. Makes me sick. As an indie developer, it makes me want to not even bother making games. But, since it’s a hobby I enjoy I just tend to release them for free.

    I personally don’t care if piracy kills the big companies so we can return to an age where we can create games that, these days, can be built upon the optimal point of both Art and Technology – games like World of Goo.

  159. major nelson Says:

    i am a beautiful butterly

  160. Greg Says:

    Two things, 1) Chris Delay of Introversion has also estimated a 1 in 10 sales per copies being actively played of their games. So this figure seems to be near constant for most developers.

    2) while I agree with the general sentiment of DRM == Bad. I disagree that this means that developers should not be able to protect themselves in a straightforward manner. Games in the 1980’s to present have practiced simple protections such as a player serial number or even clever and hilarious gimmicks like a decoder wheel (Starflight), or having to look up a phrase from a certain page of the manual. I think these things are totally fair to use, and go down much smoother if they are clever and funny.

    In a world of intellectual property, digital or otherwise, it is still the creators prerogative to do whatever they can to control the flow of their creative output, just as it is the prerogative of the casual pirate to download, crack or what have you. It’s a free world, and these forces should be seen as in constant battle with one-another. It’s the natural way of things. You release stuff, you try to get the guy’s money, the guy trys to thwart your efforts. It’s a time honored back-and-forth as old as commerce itself.

    I’m still not advocating SecureRom or heaven-forbid, Starforce. That shit is unforgivable and deserves to be broken with the utmost fervor. It remains to be seen if the trusted computing initiative or other hardware based consortiums take hold. but if they do, they will surely be broken, rightfully so.

  161. Chris Says:

    It would be very interesting to use that IP data and find out where the majority of pirates are playing. One user earlier commented that it wasn’t possible to buy the game in his area.

    Seems to me that a pirated game in an area where the game is not purchaseable doesn’t represent a lost sale so much as an untapped market.

  162. smithy9901 Says:

    Блин жалко так старались((

  163. Tom Says:

    I pirated the game, and then played it for about 15 minutes before quitting and coming here and paying for it, with a big smile on my face that the game had given me.

    (the tipping point was when I saw the first line of config.txt)

    I apologise for the piracy, and realise that subsequently paying for the game does not absolve me of my crime. Nonetheless, I wanted to let you know that I appreciated the game enough to bother paying for something I didn’t have to pay for,

    For your information, the fact you take PayPal was a big factor for me, and also that the game is reasonably priced.

    So sorry, and thanks,


  164. Andrew Says:

    At first, I pirated the Wii version of World of Goo but after playing with it for about 5 hours, I decided to buy it! I know have a fully legal World of Good! So sad so many people pirate the game…

  165. john m Says:

    Read about WoG on Opposable Thumbs, played the demo and bought the game. Excellent job, glad to support more of the same.

  166. Blocked piracy = increased sales? « SUFFICIENTLY ADVANCED TECHNOLOGY Says:

    […] game illegally. Gamasutra is on the story, and pointed to a subsequent explanation on the developer’s site explaining the cocktail napkin math by which they derived that […]

  167. World of Goo | Un Point De Vue Says:

    […] le pourcentage de copie est piraté. En effet, sur le blog du jeu, les développeurs ont estimé à 82% la part de copies pirates! Marqué comme: jeux vidéos, The World of […]

  168. Spliter Says:

    Ehh… I’m sad to see such a game get pirated.
    I don’t say I’m clean, I too have pirated copies of a few games, but only because I can’t afford them. (WoG is one of the few I actually own).
    Many people test a game before they buy it. I have to say that probably the main factor I didn’t just downloaded this game from a torrent is because I’ve been there ever since you launched Tower of Goo. I think a big factor in anti piracy is not to prohibit it by using DRM and such, but by gaining the trust, sympathy and loyalty of the gamers. Normally people don’t feel that they’re doing something wrong when they download a pirate copy if the company is “High up there” and they are “down there”.
    So I bet that all those people that pirated it simply weren’t with you through the production and awaited the release.
    Other thing that worked on me was what Valve is doing: Give the players tools to mod your game, and release often updates. Then, when a person pirates a copy they won’t be able to play community mods (that’s what got me to buy HL2 and TF2, even though a bit late).
    Anyway. I’m sorry to see you having to deal with such a piracy level. It really saddens me… I wish there could be anything I could do to help you out!

  169. 2D Boy: World of Goo | The L Files Says:

    […] lahko kupite enkrat, “uporabite” pa večkrat. Prav zaradi tega dejstva so avtorji igre že izračunali, da je od vseh igralcev samo deset odstotkov plačalo igro, ostali pa so jo dobili po prijateljski […]

  170. Nico Says:

    I admit it – I played a pirated version halfway through. But unlike with other pirated versions of other games, I soon started to feel like an asshole doing that, seeing the brilliance and dedication behind the game, and the fact of its independent, low-budget, whole-lotta-love production. And thinking about my non-digital life, where I’m all into sustainability and supporting independent producers of quality stuff over corporate ones, I bought it, instantly feeling a great deal less assholey. Good choice! First time I ever did that, switching from a pirated copy to the real thing. So: Kudos to 2dboy, and I’ll be on the lookout for the stuff you do in the future.

  171. Cheap Bastard Gamer » Blog Archive » True bastards - Pirates of the Indy Seas Says:

    […] of the Indy Seas Tuesday, November 18th, 2008 | Author: Hellmark Recently it was announced by 2D Boy that their game World of Goo had roughly an 90% piracy rate. Meaning, 9 out of 10 people with World […]

  172. from Russia with Love Says:

    Данный товар не доступен в вашем регионе (This product not ?acsesses? your region) (((( What me want? Use pirated version only… ((( Localize version from russian users, buy low prices – we buy it! Sorry my english – in school learn deutch )))

  173. Unsteady Foundation Says:

    Wow, so for my one purchase, nine people downloaded it online. Ow.

  174. Twenty Sided » Blog Archive » World of Goo:82% Pirated Says:

    […] playing the game are playing pirated copies. (They actually get into the particulars of the numbers here, where they came from and how they arrived at these figures.) We’ve heard figures in this […]

  175. Bai Shen Says:

    Please learn to use a shift key. While worthwhile info, reading your post was a pain due to the lack of capitalization. Thanks.

  176. Ron Carmel Says:

    @ bai shen: i’m a big e e cummings fan :)

  177. ‘World of Goo’ tiene una tasa de piratería de un 90%. Y eso no le afecta en nada Says:

    […] oxímoron del tipo “política honesta” o “discriminación positiva”. Pero semejante artículo de 2D Boy (los desarrolladores del juego), esclarecedor, sorprendente e inteligente no merece ser llamado de […]

  178. Edouard Stenger Says:

    Played the video, loved it. Just bought the game.

    Hope there will still be enough buyers for you to be interested in making a second game ! Keep it up !

  179. Luke Says:

    Played the game at a friends house (he had pirated it) and loved it so went out and bought two copies (one for me, one for another friend). Brilliant game, hope more people support it!

  180. SLayER Says:

    Hello, and what you actually wanted? It PC the world, people have got used that on the personal computer projects more or less serious. And to advance simple games for money it is almost impossible. Such projects need to be developed for consoles of type Wii. I think quite really that to you such offers will arrive. And on PC space such employment is useless, pirates everywhere so was and so will be.

  181. Why Won’t You Buy World of Goo? Says:

    […] Boy (via Twenty-Sided), developers of the excellent tower construction game, have conducted an informal survey that compares the number of sales they’ve made to the number of IP addresses registering […]

  182. Eight news stories 20.11 — Bruce On Games Says:

    […] 90% of PC games are stolen. Which is why most publishers have given up on boxed PC games, it just isn’t worth investing resources when most people will just steal the results. Videos and recorded music now have broken business models. We must work hard to make sure this doesn’t happen to gaming. In the long run nobody wins from game piracy, not even the thieves. […]

  183. SCIBOTIC Says:

    Just wanted to chime in and thank you for distributing without DRM.

    Fact is I helped contribute to those piracy figures of yours but that doesn’t mean you didn’t make money from it, I ended up sharing the game with my cousin and little brother both of which probably wouldn’t have purchased the game, the only difference is now we’re sharing the experience and I had an extra incentive to buy the game in the first place. (Was going to wait a few months for the linux release, especially with the economy on the fritz.)

    I think the whole DRM thing is silly on so many levels, the pirates just find a way around it and the only people inconvenienced are the customers. I missed the days when I could safely share games with family and friends for some multiplayer fun and/or once I had finished with the game myself. It was never about reducing the sales game developers make, often my friends bought their own copies afterwards if they wanted a copy to keep.

    I really do hope that your sales are doing well, this game represents what I would love to see more developers take inspiration from since the whole experience from purchase to finish was a joy I haven’t experienced in years, what you won’t see from the figures right now is the respect you’ve built with your customer base that could easily lead to more sales in your next endeavor.

    Again, thank you.

  184. Video Game Without DRM Has Piracy Rates About The Same As DRM’d Games Says:

    […] video game World of Goo, which (as mentioned) was released without DRM, have roughly calculated the rate of piracy on the game to be about 90%. The calculation is certainly a rough one, and people can quibble with the number, but the basic […]

  185. Anon Says:

    If you introduce a online element to the game, piracy drops significantly.

    Look at multiplayer steam games, very hard not to buy them to enjoy them.

  186. Tim Bayliss Says:

    Lets see… No DRM… yet ppl still buy it?

    Well who’s to blame?

    Shouldve added some sort of protection – people who know anything about anything- know that noone bothers to buy games unless they have to.

    Thats why people pirate all games, except ones with multiplayer they have to buy :P

    Blame yourselves!

  187. Joe Says:

    I am one of the pirates.
    The main reason are that most of the games out there are just terrible and some of the good ones just don’t grab me. The ones that do I buy.
    I downloaded a pirated version of World of Goo. Less than two hours later I bought an official version. The game is great and well worth the price.

    I see pirating (for me anyway) as an easy way to check out new games and reward the best by buying their product. If everyone did this then there would be a lot less cr*p out there.

  188. Video Game Without DRM Has Piracy Rates About The Same As DRM’d Games | The-Informer Says:

    […] video game World of Goo, which (as mentioned) was released without DRM, have roughly calculated the rate of piracy on the game to be about 90%. The calculation is certainly a rough one, and people can quibble with the number, but the basic […]

  189. Ron Carmel Says:

    @tim bayliss: DRM doesn’t help prevent piracy

  190. Philip Dhingra Says:

    This article made me buy this game. But didn’t make me feel guilty for Spore.

  191. aaaaaa « Noticia, opiniones y articulos sobre videojuegos en general (Nintendo Wii, 360, PS3, DS, PSP y PC), Peliculas y Comics Says:

    […] [por el ranking del juego] da, aproximadamente, 0.1″. La estimación no es del todo precisa, con factores que la podrían modificar algo tanto a la baja como a la alta. No obstante, coincide prácticamente […]

  192. Mart Says:

    Don’t forget many pirates download the ‘scene’ release just because they can. They try it out once, maybe twice, then never play it again for whatever reason (probably because their next download just finished). Technically still a pirate, sure, but it’s wrong to think about these players as potential buyers (as already pointed out).

    What would be the percentage of score submissions coming from pirates over the total number of score submissions?

    Impossible to measure? Yes.

    A much lower number? Probably.

    A better way to measure piracy? Definitely. Measure actual time spent playing without paying.

  193. Tien Hock Says:

    I’ve played the demo, and was this close to pirating it, but when I saw this game is DRM free, I didn’t pirate it.

    I might be buying it, but 20USD conversion to my country’s currency is like 70 bucks, so… maybe later… :)

    2DBoy… My endeavor goes out for you, and I hope the next game I make would me as successful as yours…

  194. PegLeg Says:

    The year of the gosh darn pirates. First they hijack that oil tanker worth 100 million, now they are stealing from your hard work. I hope they get there comeuppance, via a case of scurvy

  195. Martín Says:

    What did you expect? that people will be good and they will all pay the 20 dollars? But my question is: If you make it DRM Free, why can’t we share it among ourselves?

  196. David Andersson Says:

    My friend downloaded a pirated version, and I tried it and bought it because it was so good.

  197. Russian WOG FAN Says:

    Localize version from russian users

  198. Henry Says:

    That is a shocking amount of people i expected it to be 40 or 30% but not 90%

  199. Rok Says:

    I have my Goo on my Mac, on home PC on home notebook and on work PC and work notebook, that’s -5 for pirates +5 for ppl true to themselves

  200. Abdullah Ali Says:

    What about factoring ip-ranges into the equation?

    Some people play on dial-up, VPNs, etc, and that (in most cases) means that they get a new IP every time they connect, however, the IPs they get will probably be in the same range.. although some companies use more than one IP range.

    Anyways, I think it’d be very interesting to see the results.. if you try using something like GeoIP on that list…

  201. On the Contrary » Impulsive Behavior Says:

    […] One developer, 2D Boy, found that releasing their game World of Goo without any form of DRM had little to no effect on the rate of “piracy”. (To counter Stardock’s other outrageous claim, World of […]

  202. rob Says:

    stealing form indie developers. way to go pirates.

  203. The Triforce » Blog Archives » Terrain Man… Says:

    […] we didn’t get a chance to talk about one of the things we meant to talk about, which was this blog post by World of Goo authors 2D Boy. Try and read the comments and see how far you get before you FLIP OUT with EXTREME RAGE. Or at […]

  204. Russian FAN Says:

    What about the people who don’t have an internet access?

    What about Asian and Eastern Europe market? They don’t have PayPal and so can’t BUY the game (thay have no opts but to steal it)? Even Steam accepts only PayPal.

    The game is English only. You have dozens of pirate fans over the world and small number of US customers.

    Mi is right:
    >Buying it should be easier than pirating it. If you don’t have that, you have a problem.
    A HUGE problem.

  205. nerdcore » Double Cross Says:

    […] A two-man game development outfit, 2D Boy, recently released an original "100% region free and DRM free" game called World of Goo. They called the pirates out on their claim and guess what? They’re still estimating a 90% piracy rate. […]

  206. Thib. Says:

    If there was DRM, I would never heard about this game… A friend of my, give it to me via a simple usb stick, I installed it, then loved it.

    Then now, I plan to buy the game (just waiting for the linux version), and I promise I will do.

    So in my case, piracy just help to spread the game, and will give you one more sail…
    I am not saying that it is always the case, not at all , but I think you should also take this in account…

  207. iainl Says:

    Russian FAN: If people are pirating it because they don’t have internet access, they won’t be posting scores to the servers, and so won’t be picked up by this estimate. QED.

  208. Will Powers Says:

    Admittedly, I pirate a lot of stuff. I agree with the common statement “many of them (who pirated) would not have bought the game”

    After having pirated, and then played world of goo, I realized that had I known how good it was, I would have paid for it willingly.

    I wrote Ron and Kyle an email, asking for their personal paypal so I could pay them directly, and I did so, 15 bucks for my wii version (which is the one that I play).

    Not every person who pirates a game will never pay for it. While I’ve only ever done this two other times in the past, if I pirate a game, and for how much I enjoyed it I would have paid for it, I do.

    If I play it for 2 hours, am not that impressed, and never play it again, I’m glad as a poor college student to have saved 20 bucks on a piece of crap.

    World of goo was no crap, its a masterpiece, and I gladly paid for my pirated copy. If you’re like me, and have pirated this game, send the guys your money. They deserve it.

  209. scott Says:


  210. m Says:

    2dboy I heart you, thank you for the super-optimistic and thoughtful blogging on your feelings on DRM and piracy and the like. hooraaaaay

  211. Simon Says:

    tbh as a PC user who buys games (including this one) I get a bit sick of the PC=pirate argument. If a company accuses me of being a low life scum it really makes me want to see that company fail, to the extent I would seriously consider not buying one of their games again.

  212. Mike Taylor Says:

    I’m glad to see a company doing PC gaming, consoles just don’t compare. I bought your game on your website since it was DRM free and got good reviews. I was so excited about Spore until I found out it had DRM; because of that I haven’t played it yet. I won’t pirate it and I won’t play it until the DRM is gone.

    One of my friends pirated your PC version of world of goo, seeing that it was a great game, and having a conscience, he felt guilty and ended up buying the Wii version.

  213. hpv Says:

    I just want a demo for Linux!

  214. momiji Says:

    I have bought World of goo on a downloading website (the greenhouse) but I’m French and on Steam or Direct2drive i still have the same message : “The game is not yet avilable in your country” and I had not seen any box of World of Goo in France (Fnac, Virgin Megastores and other big stores) I know that some people I know would like to buy it but don’t know how to find it… thegreenhouse is not a famous website in France so that’s not really easy to thrust it and people had prefered to piracy this game (I know some of them).

  215. KuLL Says:

    This game doesn’t have any copy protection
    everybody could share it freely………………….

    Just download it from internet and play ^^
    that’s why it reaches 90%

  216. Eric Mesa Says:

    Hey Guys,

    I heard about this on 1up Yours. It really sucks. I want to thank you guys for releasing this game without DRM and I’m pissed at those who are playing the game without paying for – esp if it means that future games you release will have DRM.

    I’ve played the demo on my Windows computer and I’m patiently waiting for the Linux version to buy it. I want to support any company that brings games out natively on Linux.

    Please hurry with the Linux version!

  217. beni0 Says:

    Just have a look on torrents sites like mininova.org… many people download this game everyday – it’s sad :(


  218. mathematikerin Says:

    Hey guys, I’m really sorry to hear about these 90%! World of Goo just doesn’t deserve this. I played the demo, then bought the game through your website. 20 american bucks, or approximately 16 european bucks in my case, really aren’t that much for a jewel like this, especially when compared to the 50 euros I’d have to spent on “large” new titles in the store.
    Kudos for this great and entertaining game, I absolutely love it!! And special kudos for making a Linux version, although I’m now playing WoG under Wine and everything works fine :o)

  219. PLG Says:

    To be honest, I could probably be playing a full version of your game as fast as I could download the demo version, but as others have pointed out… indi game developers are definitely not the types of people that I want to screw over. On the contrary, I would buy the game, BUT… I personally find the price too high. The game is extremely well done, but it remains a physics based puzzle game. I would have expected something like $12.95. Or should I just wait until the hype goes by as with other games and expect the price to drop? For now, I think I will take my $20 and go buy me a budget copy of Crysis or Mass Effect.

  220. GTA IV su PC conterr Says:

    […] che

  221. blackdog Says:

    The % is frightnening and sad, after the good start and the happy report after the release in DRM-free form.

    Btw i have an observation. Can we consider as pirate, a downloaded copy of the game that the pirate-gamer is not going to complete?
    Because i’m hardly able to consider pirate a copy that is played for 3h out of 10h of total gameplay required to finish “the story” (of an sp game), i mean: that pirate-gamer wasn’t going to buy a copy anyway, i don’t see that much of a loss for the developer.

    Given statistics like the HL2 Ep2 finishing ratio (last map played by 50.33% of owners – http://www.steampowered.com/status/ep2/ep2_stats.php) or complains like the one that came from Epic (when they motivated the shortness of GoW), it’s quite safe to assume that half of the pirated games are not brought to an ending.
    Under this perspective, the piracy ratio drops off quite substantially i’d say.

  222. Joel Says:

    Well, I pirate games from time to time, because I really can’t justify buying all the games I want to test, and the ones that suck I usually don’t play to the end. And let’s face it, alot of demos suck… big time. And like you said earlier, a majority of the people who pirate, wouldn¨t bother buying the product anyway… and this is very true. Companies need to start understanding that pirating doesn’t necessarily mean lost sales.

    However. World of Goo provided me with a nice demo, and the game was just amazing, so it was worth the 20$, even though I think it was a little short… so get around to making a new game. NOW!

    I’m doing my best to get some of my friends to buy the game. I could just send the game straight to them I suppose… but hey, then you wouldn¨t be able to make more games, and good companies that make good games deserve some support. Keep up the good work!

    and to the people saying the price is to high… it’s about the same price as watching a movie at the cinema… I think anywhere from 15-20$ is fine for these kind of titles and since your questioning the price, I wonder if you would buy it even if it was only 10$

  223. Joel Says:

    Figured I’d add another comment.

    I actually think you win more by releasing your games DRM free.

    Gamers in general loath DRM protection and will support companies that release their games DRM free. Just look at stardock. They are a living example that this is possible. So keep it up and in future titles also offer options that are avaliable only to those who legally purchased the game. Similar to Stardocks metaverse (or whatever it’s called) and blizzards battlenet. You are of course already aware of all this since you seem to be ingenious, cunning chaps. So just keep up the good work and stay afloat :)


  224. bl8ant Says:

    I think it’s a shame that people from my generation are not taught the importance of supporting art. World of Goo was made by a couple of guys with a vision. why not support that? It’s only a few dollars, far less expensive than the big brand bullshit, whose games (many of them, anyway) are pathetic and a huge waste of money in comparison. the World of Goo guys are the people we as gamers should be pushing to the top. These are the people who should be in charge of the game industry, not the money hungry capitalists that run it now.

    So next time, dear pirate, steal zelda, or super mario, or halo, or whatever big industry game you like, and PAY for 5 indie games with the money it would have cost you to buy that one bloated game, with it’s exorbitant advertising and packaging and shipping costs.

    And that applies to music too. Screw the majors, support the independents!

  225. atiko Says:

    I bought World of Goo right after trying a pirated version out. Very, VERY good game. Hopefully the developers will survive for years to come and continue to release new HIGH QUALITY DRM-free products.

  226. Micah Says:

    I often buy games second-hand. These are legit copies of games that people are selling on sites like gametz.com

  227. zapata Says:

    I didn’t pay for this game, enjoyed it thoroughly, and am not the least bit ashamed.

    I would point out to the rest of you that, if you read the article above, you’ll notice the makers don’t pass judgment or seem particularly disturbed. The reason for their lack of concern is that they recognize the important fact and state it clearly:

    “people who pirate our game aren’t people who would have purchased it had they not been able to get it without paying.”

    Because, like me, 90% of people with access to computers can’t afford to buy every game they want to play- which falls in line with the fact that 10% of the population controls 90% of the wealth (it’s far worse than that, actually)…. that’s where the true pathology lies, software piracy is a symptom of a greater sickness.

    The other reason they’re not concerned is because they know that the more people play and enjoy the game, whether they paid for it or not, the more their sales will increase- a popular game is a result of satisfied gamers and the buzz they create, and 10% of a million is preferable to 10% of ten thousand.

    And finally their bemusement is a result of the fact that the theme of the the game itself, and presumably the philosophy of it’s designers, is patently subversive- a blisteringly humorous attack on the industry itself. Ask them if they paid for every game they ever played…

    Generally people mold their ethical code around their behavior, not vice-versa. People who can afford to buy software like to think themselves morally superior to and cast judgment against those who can’t, but in reality they just have more money. The ironic (or maybe just hypocritical) thing is that most of them made their money by embracing an economic system that is fundamentally exploitative and, by nature, requires a vast workforce of impoverished to function… let them play minesweeper!

  228. Michael Luongo’s Blog » Blog Archive » PC game piracy Says:

    […] 2D Boy, indie developers of World of Goo, report the high level of piracy their game has suffered. […]

  229. Justice Says:

    Your 90% piracy rate assumes that every downloader would have bought the game if they weren’t able to download it. Patently false. I bought it on the recommendation of someone who can’t afford it, would never have bought it… and who, by “pirating” it once, has brought you *three* sales.

    I also pirated it, prior to buying. I wouldn’t have bought it otherwise. I’ve been screwed by too many good demos of crappy games.

  230. Kringle Says:

    I’d like to say well done for turning your back on DRM, it’s time and money down the drain and provides no benefits.

    Food for thought….. some games out there (like Live for Speed), help convert that 90% of non-buyers into buyers by offering free content updates. Sure it’s in alpha stage still (a very late alpha), but it gives you that additional incentive to buy it because you know it will be a continuously improving product.

    I’d seriously consider it! ;)

  231. The Reticule » Blog Archive » Sins of a Silicon Empire - An industry at fault Says:

    […] of Goo for example, released an excellent demo, featuring a whole damn chapter. Yet it recieved 80-90% piracy rates. (Honestly, if you downloaded it, I want you off my site. Or at least buy it to redeem yourself, […]

  232. Does DRM Prevent Piracy? - Game Devigner Says:

    […] creators of the “World of Goo” released their game without any DRM and it seems that their piracy rates were the same as another indie game “Ricochet.”  The creators of Ricochet spent lots of time trying to crack down on […]

  233. Spartan Says:

    I would love for you guys to compare your rate with that of Stardock & Ironclad.

  234. Lorelei Says:

    I purchased WoG (via Amazon) ONLY because I heard it was DRM-free. I have also recommended it to others.

    I’m not a big gamer, so consider my purchase a big “thank you” for not assuming your customer base are all dishonest scumbags, and for not using malware like SecuROM (which screwed up my SONY laptop’s CD/DVD-ROM functions).

    It was a joy to buy a game that didn’t try to “phone home” secretly as I played, or piggyback an intrusive anti-piracy program I don’t get to reject before it eats my computer’s innards, or crash my computer, or fiddlw with my display settings, and so on.

    Also, it is well-made and entertaining.

  235. snail Says:

    I pirated it, just finished it, and I’m buying it for my siblings for Christmas. It was awesome and you guys deserve my money for how much fun I had.

  236. dukedoit Says:

    With how many people seem to like this game I think I’ll just go spend the money and purchase it. DRM-free software makes me feel good when I purchase it.

  237. CraigD Says:

    I bought WOG and really enjoyed it.

    I also wanted to thank 2DBoys for releasing their piracy rate analysis for us geek number-crunchers. Not only was it interesting (to me) but it serves as the best template yet for other game developers looking to assess the efficacy of DRM.

    All that said, even though you are responding intelligently to the issue, I’m still very sorry to hear that so many people pirated WOG. Shame on them.

    You did everything right.
    You released a free demo.
    You released DRM-free.
    You priced it reasonably.
    You made it easy to buy and download fast.

    What possible excuse does anyone have to pirate WOG I wonder?

    They really are parasites on society. :(

    But thanks again for doing the math and staying focussed on the people who do pay for your hard work. :)

  238. NN Says:

    Eventually, software developers and publishers will understand that unlicenced copying is part of your marketing effort – if anything you should facilitate it, which 2DBoy essentially has. It’s essentially the same return as you get by porting your game to a new platform – more people will see it, and they or someone they know may find it convenient to buy it. All you are selling is the service of playing your game, and many people will simply prefer to DIY – which means they combine the software package you provide with their own efforts. For some happy lucky people, the value of $20 is less than the perceived cost of that effort and they will simply buy the game. If you do want to raise their number, resolve to fight poverty in all its forms so there is more wealth to be spent on totally ephemeral luxuries like a video game.

    Personally I would never have heard of this game if I’d not seen it on a BT tracker. I’m interested in game design but won’t ever buy it – I really don’t even have time to play it – but the fact that I can see it, appreciate it, and maybe recommend it to a family or two that I know means that I do have some involvement with 2DBoy and their business process – I am a word-of-mouth marketer, compensated for my time and effort only by the availability of the software package itself. The brilliance of BT is that the marginal cost of that marketing possibility to the publisher is zero.

    For some of the commenters here, try not to turn a business question into some kind of moral issue. Many things you pay a great deal for are available to other people for free, and vice-versa – fixed prices have always been fictional. If a service is sustainable, it will be sustained by the market – ‘nuf said.

    Decent game btw, particularly the art direction. The user interface could use a little work in parts but on the whole it’s not too frustrating.

  239. 2D Boy: I love you, 2D Boy! » Blog Archive » A Special Christmas Miracle Says:

    […] all future games “world of whatever“, and 2. this might be interesting to add to the piracy discussion. (click image for full resolution evidence before someone notices and we disappear! […]

  240. Hoodoo Says:

    I found about your game on a torrent site and read that it came with no drm and that it was available on steam. Using steam I downloaded the demo and loved it. The killer with steam is that it is only available in US dollars and the exchange rate at the moment is rather bad.

    Luckily it was just released on WiiWare in local currency – and it works really well with the wii remote. Good work on a really innovative and entertaining game, I’m happy to give you my money.

    I hope there is a map making community out there and that maps can be shared across the various platforms.

  241. oskar nezhelsky Says:

    sorry – english is not a my primary language.

    what’s about plain casual games? not “hardcore one”?

    world of goo are really good game. but it’s a hardcore one. for hardcore audithory.

    where are many casual games. for plain casual games. who don’t pirate games. and pay much more money.

  242. Juan Valencia Says:

    Well, I am waiting for the Linux version to come out and I am getting two copies, one as a gift. Seriously, if it had DRM I wouldn’t even be considering to buy it. As much as I appreciate the work of game developers I got a pair of bad experiences with DRM so now I rather don’t play a game than deal with that again.

  243. docwebhead Says:

    Really wonderful game, you should be justly proud.

    Bought it about 15 minutes after starting the demo. Might have put it off but the no-DRM was the deal-closer for me.

    May I suggest you make a portable app version? It seems made for that, 65 MB is a lot of fun for little storage.

    I find it infuriating that a vendor will try to sneak DRM onto my machine (with a demo? a DEMO? Thanks, Spore! But no thanks!)

    Hope you guys become embarrassingly rich, I kicked in my $20!

  244. Meho Krljic Says:

    I am a pretty rampant anti-DRM wailer so I was very happy to hear 2D Boy did the smart and noble thing and published the game without DRM. Smart, because the funds and time spent on useless copy-protection technology were used to produce one of the best games I (and everyone else I know) have played this year. Noble, because, shit, most of the industry just doesn’t have the cojones to even consider believing that DRM has no significant impact on piracy. The fact that DRM-ed games suffer the same rate of piracy as free-to-copy WoG should speak volumes to people with fucking ears on their fucking heads.

    Anyway, to the point: I knew that this game would rock because I played Tower of Goo last year and could see how fantastically smart and beautiful it was. WoG surpassed my expectations, of course, but the point is: I torrented the game the second it hit torrent sites. And then I bought it on Steam because it’s just very, very good. I will probably buy a WiiWare version by the end of the year now it’s out in Europe (even though I already have a torrented copy installed on my modded Wii) just to make sure you people get respect (and, well, I gues, money) and I really, really hope you are considering making a portable version of the game. I have PSP and DS, both running customised firmware and I would TOTALLY buy WoG for either of them, perhaps even both. Sneak in a couple of extra levels, shit, or just remixed music and I will throw money at you! Do it!!!! You know it makes sense!!!!

  245. Florian Schommertz Says:

    This guy here blinks at me every once in a while.

    I will buy it for my uncle, for the wii.

    Great work guys. Thanks for so much fun and ideas!

  246. Jim Says:

    1) Found “World of Goo” on torrent site and downloaded it (Windows and Mac versions, 1.30 updates too)

    2) Installed, played, loved (note I could have stopped here!)

    3) Went to 2D Boy Web site, and found product for both platforms, with no DRM, for a resonable $20

    4) Paid my $20 within minutes

    I completely agree that many people who download cracked games, wouldn’t have purchased them anyway. The same is true for other digital assets (movies, music, computer software).

    Not all people who download cracked games (like me), refuse to pay for them. I believe in supporting the good ones like World of Goo. I have purchased many of the good games I have downloaded.

    As for the “bad” games I have downloaded – thankfully I didn’t pay good money for them. Survival of the fittest – give us good games and we will pay, especially if the price is reasonable so that we can afford it!

  247. bryan Says:

    thats why u get the steam version ^.^’

  248. Ed Says:

    Bought it on Wiiware, loved it (still do). Great game. More, more!!!
    FYI, though I find it awesome I’m not gonna buy it a second time to play it on my PC…I hope you guys find it fair.

    EA, Ubisoft and co…stop the crap, just make games!

  249. Bob Says:

    Piracy aside, I am truly hoping that you end up making money hand-over-fist on this game. It’s one of the most interesting and original games I’ve seen in YEARS (I am terribly, terribly old, ahaha – I remember 8.5 inch FLOPPY discs, gah!). 20 bucks is *nothing* (NOTHING!) for a game and I am of the opinion that if you can’t cough up a paltry 20 bucks for something that sucks the life out of your life, causes you to lose your mind AND your job (not to mention the WOG addiction support groups), then perhaps you should just throw yourself intro traffic at your earliest convenience.

  250. Whraven Says:

    Guys, I would also like to tell about the games cituation in Russia.

    1. Games bought via internet services are often unavailable in Russia cos internet money services are not developed or hard to work with almost everywhere in Russia.

    2. Money. For you, living in USA or Europe, 10 bucks is nothing. But for us… well… I am a student and I think I can afford maximum 30 or maybe little more bucks on games… most of BIG games are worth 10 bucks even in Russia on CD’s and maybe 50 bucks if bought via internet. Well… that leaves me with ONE game per month…. Not bad if I were an ol’ granny… but I wanna play more, ’bout 10 games per month. That leaves me pirating only and buying some games out of respect. For example, if World of Goo would go on CD’s, I would buy it, even if I don’t need its copy anymore.
    P.S. we need money to feed our bears :) (always wanted to actually see one)

    3. Problems with internet. Yep… we still have them. In Moscow, Petersburg or some other big cities everthing’s fine with i-net. But in small towns (for example one I have lived almost all my life) i-net is rather expensive (unlimited i-net became available not so long ago) or slow… or both. With World of Goo there is no problem, ’cause its just 50 mb or so. But with huge games like Half-life 2, Portal or anything else, downloading it, even if you have money to buy it, is pain in your ass.

    4. Time. I like to play new games (not ’cause I love ’em, just played all old ones). And if I would wait till I can buy a CD, that’ll be sooooo boring. But i-net can provide you with anything you need just from creators. For example, GTA 4 was in our local web the DAY BEFORE its initial realease on PC. With crack to it done in 30 minutes (pretty good programmers in our university).

    So… I would like to say that in our assfreezing country piracy is the only way (for students an pupils at least) to play much (same accounts for books an’ comics reading). I’m really sorry ’bout that. For example I and my roommates are trying to create an RPG and I already think how bad I would feel when we have to give our work for nothing. But still… In Russia (an’ maybe some other countries like China or other eastern Europe countries) there is really no other options.

    You’ve created one of the best games I’ve ever played.
    Best wishes and good luck, yours truly, White Raven)

  251. Wombat1940 Says:

    Sorry White Raven, but we don’t all live in Russia, China or other Eastern European Country so we don’t have that “excuse”. In the other countries I think the price is considered reasonable.
    For a good game (say Myst 5) I paid over US$80. US$20 seems very reasonable to me for WofG. I have every “season of Myst”. All brought just in the hope the money would go make ……3, 4, and 5 which I assume it did.
    Oh yes I’ve done my bit of piracy, but in many cases used it as a demo before going out out and buying it later if it was any good.
    Bought Falcon 4.0 (a shear installation nightmare, huge number of CTD’s.) So downloaded FreeFalcon, UTFalcon, eFalcon all free and stable. But when Lead Pursuit brought the rights and called it Falcon 4.0 Allied Force I went out and bought it.
    Playing 10 new games a month? I couldn’t afford the money to do that, even in the West. But I won’t pirate them just to satisfy greed (sorry that’s unfair), shall we say, excessive need.
    Who cares what the % of piracy is. Its: “is 2D Boy making a fair return for the efforts?” I don’t think they are!
    I came here to see what the “gifting” arrangements were aloud. I bought a copy and gifted it to my two g’children. I now want to gift a copy to a niece of mine. Is this aloud?
    I’m not going to check any further. And I think most of you know what I’m going to do.
    Good luck 2D Boy, you’ve got my support (and money).


  252. SoulSeekerHS Says:

    Why the “I fear it might really be that high” and “To bad so many people pirated it” posts?
    I pirated the game. Yes, I did. I downloaded it and played the last fiew hours with it, for free…
    But so what? It didnt cost 2D Boy a dime.

    BUT, now I am loving the (PC) game so much (and the fact that 2D Boy seem to be made of really nice people and the game is DRM free. has low minimum specs and only costs 20 bucks) that I am going to buy it for PC AND will buy it for the Wii as a gift.
    Also I am going to tell everyone I know how cool this game and the company behind it is. Free advertisment that may result in 2 or 3 sales (rough estimate).

    I hope this kind of thinking catches on in the gaming industry.

    Thank you 2D Boy!!

  253. Whraven Says:

    About how much games are cost in Russia)

    Myst 5 cost me 5 bucks. Myst 4 10$. Myst 3 10$. All official. I had to buy myst 1&2 from unofficial sorces (yep, I am a myst collector), till we have no official sources of ’em)

    It’s good price for such games in Russia. But nowadays prices for official DVD is increasing rapidly.

    Three years ago pirate disk cost about 3 or 4$, official about 5 or 6$. So if I could, I bought official. Now pirate is cost 4 or 5$, when official is 15-25&. That’s one of a question. Why pirates can sell CD’s an’ DVD’s at such low prices an’ still get biggest slice from this game money pie.

    And you are still right man, I am greedy)

  254. Whraven Says:

    P.S. 80 bucks (price for some good game in the west) is two weeks of eating, smoking a pack of cigarettes a day (and I might say good cigarettes) and 2 litres of mountain dew (big fan) a day. So… quite a big price for one game.
    So as I already said, I would buy WofG if it is made on CD’s, but cannot afford to buy some huge games via internet.

  255. Wombat1940 Says:

    Sorry, wish I hadn’t made that g****y comment. It’s too easy to view actions from afar as not correct, without knowing what it’s like on the ground.

    Quote: “…… Why pirates can sell CD’s an’ DVD’s at such low prices an’ still get biggest slice from this game money pie…….”

    But, with due respect, This comment I don’t understand. To explain: I could burn 20 copies of the WofG installation .exe file in about half an hour. (I have one burnt as my backup copy which I believe is quiet legal). I could sell each copy for $5 and assume each blank DVD disk cost me $1 and neglecting the time I have spent burning the copies and distribution, that’s a 400% return with no overheads, tax or on-costs, etc.
    This is not the case for the publisher and writer with their hundreds of hours spent developing the game let alone return for their professional skills.

    I was in a small way involved with book publishing. You always made your money on re-prints. That’s as close to “piracy profits” as it gets. By-the-by the retailer of books is looking for at least 100% markup. That means a book supplied by the publisher to the retailer for $20 sells for $40. Lets say the publishers costs are $10 per book, the publisher makes $10 per copy while the retailer makes $20!

    This to: Quote: ” ……I would buy WofG if it is made on CD’s, but cannot afford to buy some huge games via internet…….”

    What’s the difference?

    I have a burnt backup copy of WofG which I downloaded for $20. If I’d bought it on CD and using the analogy about books from above, I’d have paid $40. 2D Boy could have sold it for $40 but that would be ………… no won’t say that word again. wink, wink
    All the best, Wombat

  256. Whraven Says:

    Yep, I understand your point. But interesting thing is that if you publish huge game that costs 3 times pirate copy, you won’t get that much copies sold, but if you sell it costing 1,5-2 price of pirate copy, almost noone will buy pirate copy. Maybe it’s just my opinion, but surely huge companies can lower the prices for DVD’s. I think that’ll make their profit to increase)

  257. mb Says:

    Hi 2DGuys

    90% or not: I hope you earned the money you need for the time you invested. And even some incentive for your great work!
    You don’t want to become billionaires, do you, you want a fair deal?
    Othewise you probably would try your luck in some different business..

  258. Wombat1940 Says:

    Yes, I think you are right on both points.

    Quote: ” ……..But interesting thing is that if you publish huge game that costs 3 times pirate copy, you won’t get that much copies sold, but if you sell it costing 1,5-2 price of pirate copy, almost noone will buy pirate copy……”

    Yes this true, but “we’ all want to get it cheaper even to the point of just saving a few dollars. But hopefully not illegally. Piracy is illegal and it should not be the piracy price that set the real price. Its interesting when company set their prices it not bases on set % profit for goods, say 10%, 20% or 30% etc. Its based upon “what will the market pay?” They are after the highest price they can get. Some would say its just “market forces” that set the price. Some would say its Capitalism.

    Quote: ” ……. but surely huge companies can lower the prices for DVD’s. ….”

    Yes no problem here. They are setting the market price too high. But illegal practices should not be the way to solve it. In many cases the companies are greedy (there ….. I’ve used that word again). Look at the Oil companies and all those COE salaries. Its blatant greed. But as a share holder in many of those companies I am just as guilty as I seek handsome dividends.

    However, I can’t and won’t support piracy simple on ethical grounds, which make me feel good if not rather two faced as I buy my games at inflated company set prices and collect the company dividend achieved by these high prices.

    Nice discussing it with you. Hope we have both learned something.

    Wombat out.

  259. Wombat1940 Says:

    Oooops …… wasn’t coming back ….. but I have.

    First, I believe World of Goo could be considered preview of what’s to come.
    It will be with EofG 2, 3, 4 ….. where the money will be made. Its analogous to a book reprint: all the upfront cost have been met, now for profit and good luck to them.

    Second, I’m now at chapter 3 and loving it. I haven’t enjoyed this “type” of game (I normally fly Falcon 4.0A/F with ‘stick, throttle, TrackIR, SLI computer) since Myst. I think it could become a classic. And I have some experience …… I’m 68 years old.
    Wombat out, out

  260. Megaknight Says:

    This game deserves recognition and solid sale numbers. I have a copy on my Wii and everyone who has tried loved it. It’s a shame that a game that is as cheap as 15€ is still pirated…

  261. StuckinIraq Says:

    I’ll admit I didnt know what I was getting when I got a copy at the local national shop, however, I scanned it a half dozen times, installed, then rescanned, tried it out. Went to work to look up the price of the game, bought 3 copies, Can not download it directly to my PC as I do not have internet in my room.

    I got Bioshock legit copy via amazon without knowing about the online installation or the DRM, when it arrived and I realized my error called the company they basicly said well to bad.

    So I ran over my copy of their game with a tank, then had the guys from EOD blow the remaining pieces to hell.

    I am going to be stuck here for the next 10 months or more, and it is companies like yours that make me want to buy games legit. All the other ones however can come on down to downtown Bagdad and tell the local nationals they can not sell pirated games.

    Seriously, I paid 2 bucks for a copy of your game, it kicked ass and I then spent money buying 3 legit copies, and knowing you are former EA makes me want to just buy 10 copies alone for the sheer fact you guys get it.

    Hell yeah I pirate over here, Affees does not carry video games *correction PC games* and the local shop is 2 dollars for a game, now if I like the game and it doesnt have DRM I will buy it off Amazon. Personally, being over here the last thing I want to do is call a game company back stateside and deal with horrid CS.

    I have let a couple of my bat’s see the game and 4 of them have also ordered a copy off amazon. Thanks for making this fun game.

  262. Mr-Mobius Says:

    I’ll admit I pirated the game because it wasn’t out on Wiiware at the time in the UK and it was killing me to not be able to play the game.

    Once Christmas passed I was able to get access to Wii points and come January when exams at university are over, I’ll be purchasing World of Goo on Wiiware. I’ve been praising the game in many places online, and at least one housemate took a keen interest in my playing of it so I’ve a feeling he’ll also be buying the PC version soon.

  263. Dave B. Says:

    I read about a half of these comments, then got fed up and skipped to Leave a Reply.

    Frankly, I’m appalled (all over again) by the huge number of people (?) that attempt to justify their pirating this (or any) payware game. Your excuses are PaThEtIcAlLy lame.

    (What would be reeeally interesting is to see an age breakdown of the “it’s, like, totally OK to pirate, already – hey I’ll text you the passcode” to the “this isn’t right, the developers need to be compensated for their efforts and artistry in bringing this game to the market”. I think I know, in approximate terms, what that breakdown would be. The concept of “morals” and “conscience” seems to go down almost exponentially as the birthdate becomes more recent.)

    Anyway, yo dudes and dudettes – buy a few less energy drinks or cigs (neither of which can be downloaded, much to the chagrin of many) and PAY THE FIFTEEN BUCKS. Support these fine folks .The “justifications” of anyone that tries to wriggle out of not paying suck cold space.

    Here’s my personal reality – I haven’t bought this game yet, but based on the stellar reviews, combined with the pathetic attitudes of y’all pirates, I’m going to step away from this rant and buy the game on my Wii, tonight. $15 paid, right now.

    I double-dare you to match my contribution… Arrrrrrrr.

    Dave B.

  264. Nick Retallack Says:

    I don’t see why you’re counting IPs at all when you have player_ids. What if you generated and embedded a guid in every copy of the game that is legitimately bought, and posted that along with high scores? Then you could count player_ids on that, and when you find one with a ludicrous amount you’ll know exactly which copy is being distributed and who made the original purchase. Then again, people could find that pattern, obvious because it matches the network packet, and hex edit it to be unique, but most people are lazy and will not do this. Just a suggestion.

    I bought it on Steam. I assume that makes it harder to pirate.

    Another option is to make the game annoying to share by providing an otherwise helpful service. Synchronize save files across all installs of a particular purchased copy, for example.

  265. Rashef Says:

    Seen it on youtube… risked… bought it on the Wii and loving it ;).
    Too bad most of the players pirate your awesome game, but maybe they’ll reform… someday. I hope you guys have money for food and i’ll anxiously await your next productions… (World of… something ;P? )

    Don’t know how the multiple user / dynamic IP issue is with me because my ISP rotates IP addresses every 24 hours. ;p

  266. Rawfan Says:

    I think your are forgetting one aspect of piracy. The fact that it makes a game more popular. The people who pirate you game and don’t buy it afterwards, do it out of two reasons. Either because they are idiots or because they can’t actually afford it. No matter what.. they’re gonna tell their friends about it.

    This is how learned of the game, bought it on Amazon (as a late christmas-present for myself) and will definately promote it to the thousands of weekly listeners of my podcast as soon as our xmas-break is over.

    So that pirate friend of mine, who’s living on social welfare, brought you a least one sale (me) and might bring you some more. Copyprotecion and DRM won’t stop freeloaders from getting the game, but it will stop legit buyers.

    I wish you loads of success with this game and all your future endeavors.

  267. Ricky Says:

    About a year ago, I gathered some market statistics showing that the average conversion rate for a top ten PC casual game was about 3-4%. This means that of all the people that played the demo, only 3-4% of those people went on to buy the game (again assuming it was a top ten hit). So even if the piracy rate for World of Goo is 90%, I’d say your game is doing pretty damn amazing in comparison, and your strategy to forego DRM was an excellent one.

    World of Goo is not exactly a casual game, I think it’s far more than that, but given the price point and methods of distribution, I think it’s fine to use this statistic for comparison’s sake. Best of all, this does not even consider your WiiWare sales, which are almost always going to be unique and legit.

    A thousand and a thousand congratulations to you both, Kyle and Ron.

  268. gregwaltman Says:

    How about I think I downloaded a pirateedition of this one’s predecesor on the pocket pc… and then bought it… and I just downloaded this one from the usual venue… and played it for about ten minutes, and am now attempted to purchase it… I of course uninstalled the pirate version from my pc… I thought it was a freeware/demo innitially when I downloaded it today. seeing someone take a non 3d game… and make it so good… makes me cream a little. You guys have my vote in the next US election. SRSly.

  269. Tomas Says:

    I dont’t have the game yet (found it today, I’ll be getting it on the wii soon) but certainly there is a proper way to stop piracy. Try these two fool proof ways, or both of them for awesome protection.

    1. Serials – although this might seem easy to crack if the developer bookmarks the top 8 serial sites and then just de-activates any serials he sees there he’ll be laughing

    2. Have some vital piece of the program -a txt file- with a set of numbers inside the game, when you have to enter your serial, the game will go online, download that file and then later on the program will go on and check if the numbers are the right ones as you run the program. If you can’t download it that means that the user has presumably cut off internet access to use a false serial. This does mean that when first using the product the user must have an internet connection but hey – anyone posting here clearly does

  270. Sung Woo Says:

    I never buy games because I simply don’t play them for very long; the average time I spend with them is about 30 minutes. I do download them, though, to see how they play.

    I downloaded your game. And then I bought it. Because your game deserves every single penny of my twenty dollars, and then some. I haven’t had this much fun since Lemmings. Thank you, 2D Boy!

  271. GN Says:

    IMHO this analysis is a good attempt with too many holes to be considered as a reference. I have the leaderboard turned off. Regardless and slightly OT, I would not have purchased this game if it had some form of DRM. I downloaded the demo, played through, clicked purchase, was taken to a registration page that bombed with some invalid error on swreg. I later saw the game at Bestbuy and bought a boxed copy (which I like more than a DL). Great game, keep making DRM free games, it’s the only way to go. Another great example I purchased recently was Prince of Persia, another game for the PC which has no DRM – hopefully more publishers will follow your trend. Best wishes on your future games! You have certainly set a high bar with this one!

  272. Bart Says:

    IMO games in general are way too expensive, and nearly all Wii ware dowloads are a bit overpriced. But in this case I’m not complaining, this 15 euro download gave me more fun than any 50 euro boxed game I’ve ever bought.

  273. Brian Kinsey Says:

    So basically how many people are playing your game? Considering 1 out of 10 actually bought the game. My current motto to games is, “If you enjoyed it you should support it.” I hope to see more creative and fun games like WoG made by

  274. Brian Kinsey Says:

    2D BOY.

  275. Logan Says:

    Well I bought my wii copy and it’s among the best $27(NZD) I’ve ever spent!!

  276. Silexu Says:

    I just bought a WII for my daughter for Christmas and I think this will be the first game I will buy through WII Ware. I hope that the game world will go in a direction in which such fine work would not remain unpaid.

  277. hobbes Says:

    I plead guilty of messing up a bit your stats:
    1 I download it on my work laptop and on my personal one (I’m travelling a lot).
    2 I gave the link to my sister, she liked the game, so I “offered” her by buying another copy with the same mail address. There should be an option to make a donation ;) . I don’t think I have used the download link of the second one though.

  278. Wombat1940 Says:

    Definitely my last word:

    Quote: “……. so I “offered” her by buying another copy with the same mail address…. There should be an option to make a donation …..” End Quote

    My position exactly.


  279. Rethinking the Issue of DRM | Index Out of Bounds Says:

    […] impossible to break into the business as an independent developer, as evidenced by the piracy rate documented by 2D Boy, developers of the incredible title World of Goo. In effect, by continuing to pirate products that […]

  280. Is piracy a new form of advertising? « Cult Of Free Says:

    […] form of advertising? 11 01 2009 Recently I revisited the 2D Boy blog for the post about the 90% Priacy Rate of World Of Goo. This was prompted when the best selling album on Amazon was a Free album!. When you look at the […]

  281. Woz Says:

    Is piracy a new form of advertising. When you look at it 90% is a great conversion rate

  282. Anon Says:

    I will admit to first ‘pirating’ your game, This was done mostly as a precaution, rather than a ‘theft’. I really didn’t feel much like downloading the demo, installing it, buying the full version, uninstalling the demo, installing the full verson, etc.

    I played about the first 10 levels of the game and decided that I totally loved the idea, the concept, the music, the atmosphere, and the fact that you weren’t a ‘big, evil, corporation’ (see EA). I was also really happy that you opted to go without DRM. If you had put an excessive amount of red tape on your product I would’ve been far less likely to end up paying for it at any point.

    This month I have ended up eating far more pasta and far less meat (because i’m out the money I spent on WOG), but on the same note, I’m grateful for what you’ve done for the gaming community as a whole. You’ve shown that with enough innovation, intuition, and hard work; that anyone can take an idea, and make something amazing.

    Good work. and best of luck

  283. Wombat1940 Says:

    “Is piracy a new form of advertising. When you look at it 90% is a great conversion rate”

    Yes ….others have proposed this. Evaluating % is very subjective and deceptive ….. but won’t go there.

    However, if you’re grossing $xxxxx a year and it at or over your required forecast then it that’s what counts.

  284. Grat Says:

    I got a copy of this game from a friend who had pirated it. I didn’t know, when I first played it, that it wasn’t freeware. I am now completely addicted, and the moment I realised I could give the good people of 2D Boy money for a legitimate copy I did.

    Just now, in fact.

    So in some cases I suppose piracy spreads the word. I don’t advocate it, but without it I would never have found this awesome epic!

    Perfect OCD score here I come!

  285. Brad Says:

    There will always be some piracy. Instead of whining about it, please create a mechanism to accept smaller payments from those players who don’t feel your price is higher than the value they get out of the game.

    I have played the demo, but probably won’t play the rest of the game, as time does not allow it, but I’d be happy to pay a smaller amount, perhaps $5-10 for the one-evening’s worth of entertainment that I got. The game could keep a statistic for entertainment time/$ spent. I’d be curious to know. Expect $1-3/hour of gaming.

    Also… it’s a game that runs on modest hw (thank you for that), so many people in poorer countries probably play it. Not only do you make it hard for other countries to buy it, but also consider $20 may be expensive in some places.

    To the point… instead of obsessing over “piracy” statistics, use your creativity to create income from those who would like to support you. DRM is believed to be a substitute for marketing creativity in the entertainment industry.

  286. Brad Says:

    There will always be some piracy. Instead of whining about it, please create a mechanism to accept smaller payments from those players who feel they’re not getting sufficient value.

    I have played the demo, but probably won’t play the rest of the game, as time does not allow it, but I’d be happy to pay a smaller amount, perhaps $5-10 for the one-evening’s worth of entertainment that I got. The game could keep a statistic for entertainment time/$ spent. I’d be curious to know. Expect $1-3/hour of gaming.

    Also… it’s a game that runs on modest hw (thank you for that), so many people in poorer countries probably play it. Not only do you make it hard for other countries to buy it, but also consider $20 may be expensive in some places.

    To the point… instead of obsessing over “piracy” statistics, use your creativity to create income from those who would like to support you. DRM is believed to be a substitute for marketing creativity in the entertainment industry.

  287. Legal Issues: Read Before You Do Anything - Page 2 - Zune Boards Says:

    […] rights for the game. And you wonder why we’re left with draconian DRM schemes these days. http://2dboy.com/2008/11/13/90/ The complete lack of respect, and sense of entitlement, from this "community" will […]

  288. Frankie Says:

    I know a friend who pirated the game, loved it, and then when he realized the devs where making an active choice against DRM, bought a copy of the game for himself, and one for two of his friends. :)

  289. Eruonen Says:

    That’s just terrible. I’m a proud owner of a bought copy (Steam) of the game and it was easily worth the money.

  290. meneame.net Says:

    90%. World of Goo y la piratería…

    2DBoy, responsables del fantástico World Of Goo, estiman en un 90% la razón de copias piratas del juego, pero no les preocupa. Entre otras cosas, han visto que, a pesar de que su juego no lleva protección anticopias, se piratea igual que los que sí…

  291. Mordrekai Says:

    I’m sorry about those rates of piracy. Not just by your game (that yes, one reason is by your game. Me caéis bien XD) but because we are heading towards a world where the PC will die as a game platform. And that’s due to the piracy in a great way.
    I hope people will understand that games must be bougth to make it work. Anyway, if it makes you feel better, I’ll buy the game (as soon as it comes for linux, of course. Everybody pulling towards it’s platform of choice >:D ).

    For a trully multiplatform world!!!! >:-D

  292. damian Says:


    Well I purchased the game on my wii over wiiware first wiiware game ever, and until you release something else likely to be my last.

    The game is fantastic and I don’t know if nintendo approached you or you approached them about wiiware but what a fantastic game to play on the wii, can’t see it being as much fun on an analogue pad and the humor is excellent on a 32″ TV!

    Thanks and keep up the good work, even better that IGN gave it game of the year :-)

  293. Brighter Minds: World of Goo-Publisher ist pleite - WinBoard - Die Windows Community Says:

    […] GameDaily unter Berufung auf Brancheninsider . Die World of Goo-Macher 2D Boy hatten zuletzt in ihrem Blog bekanntgegeben dass mehr als 90% der eingereichten High-Scores aus der Online-Version des Spiels aus illegal […]

  294. arvenius Says:

    hmm my thoughts on this are as follows:
    of course world of goo is spreading like crazy in the warez world. and its not because it has no DRM (that wouldve been cracked away in no time anyway) but because its small and handy and comes in a loveable ~100MB sized exe.
    But i dont think piracy is really that bad. as you can read here, there are plenty of ppl who wouldnt even know that game existed and either buyed it or spread the word/copied version along (probably both, I know I have). Well I don’t know how much copies the game sold but i know it appeared in the US sales charts which means it cant be _that_ bad. plus were looking on a game which was coded by 2 people (i think?) not hundreds of them with millions spend for licensing and 3d movie power so the game doenst need to be a multi million copy sale to make it profitable. i know youre having financial problems atm so maybe my thoughts are all wrong but for a really good game its more than common to have a vast amount of illegal copies around. most of them were a huge success anyway. its the ongoing community and support for a game that keeps it alive (and sales too).

  295. Bousnorkee Says:

    I completed WoG two times (as a salty sea-dog, arrrrrrrrrrrrr!!) and then purchased it. I always wanted to support 2D Boy, so as soon as I had a credit card, I went for it. Also, I’m (still) waiting for the boxed version to be imported to Greece – I want it IN A BOX DAMMIT!

    So, there’s still hope for humanity.

  296. المزيد من الألعاب، و لكن هذه المرة للينكس… « مدونة meGenius Says:

    […] المحزن هو إعلان الشركة، شركة 2D Boy، المطورة للعبة عن كون 90% ممن يلعبون اللعبة لم […]

  297. Ezequiel Says:

    I played your game on my Wii. I must say I wanted to buy it, but the wii shop channel is not available on my country, you know, arbitrary restrictions.

    I wanted to send you the $15 I couldn’t pay on wii, but I didn’t find any way of directly transferring that amount of money to you via paypal. I don’t want to buy the PC version, just send you the payment for the Wii version I played and liked (Although I imagine it is not the same)

  298. Pierre Says:

    I only buy games on Steam because I know I might want to replay them in some years and Steam doesn’t get in the way of this like braindead EA DRM does. Or, I buy indie stuff without activation like WoG. I certainly wouldn’t buy anything with a limited number of activations, or anything that installs rootkits or suspicious drivers on the PC…

    Anyway, I hope WoG gets good profitability ; it cost little to develop… only 2 guys… I hope you make lots of money. I bought it, it was such a no brainer, and worth every cent !!

    Meanwhile Spore gets the title of “most pirated game ever” which is quite deserved IMHO ; first the game is quite boring, and the DRM is an insult.

    2dboy gets my money on their next game, no question about this !

    A nice way to maximize your revenue regardless of piracy is downloadable content… registered users with a valid serial # get an extra level every month / week. Also it provides a nice motivation to come back to the game and replay it every once in a while, maybe try to get that extra achievement…

    – offer

  299. Hidden Path talk Defense Grid, demos and the dreaded P word - bansama.com Says:

    […] admit it’s really disappointing to hear that even independent developers such as yourself and 2D Boy are being targeted for piracy, but, as strange as it might seem, do you think there is any positive […]

  300. Conrad Says:

    @Brad “Instead of whining about it, please create a mechanism to accept smaller payments from those players who feel they’re not getting sufficient value.”

    If you’re not getting “significant value” from a product that’s fine: don’t purchase it. Don’t think for a second, however, that you have some kind of implicit “right” to reap the benefits from a product you have not purchased.

  301. MaciejP Says:

    1. Well – the $20 with current USD/PLN ratio was quite high (72 PLN – most big box games used to be at 100 and typical game at shop costs around 20 – 25 PLN AFAIR). While it do not justify piracy it might be the factor.
    2. I rarly buy games[1] – but there was 2 factors why I did it (in addition to great game):
    – DRM-free
    – GNU/Linux version
    I don’t know how many consumers are like me – but they should be also counted in (probably especially among GNU/Linux users)

    [1] Before responding – I’m not pirating games – I just don’t usually play games.

  302. Phil Says:

    at the moment i have the pirated version – but only because i wait till the linux version is in german stores.

  303. Phil Says:

    oops, just read it is exclusively for download…
    hmm, in this case i’ll get someone with a credit card to buy it over him/her (i hate banks and all that, so i won’t ever have one myself)

  304. QUICKPULLAN Says:

    You know what the funny thing is? World of Goo is the second highest selling game on amazon.com, right behind Wrath of the Lich King.

  305. Stratis Says:

    I am not sure that the number of profiles per installation is correctly caculated.

    I have never played WoG, so I do not know how the highscore upload works. But I would assume that if 76% of all player IDs have uploaded their highscore with one IP only, that means that most of these have uploaded their highscore once or during a single session.

    I would assume that many people create a profile, play, submit their highscore, stop playing and later they or their friends or relatives create a second profile, using a different IP. But since you calculate the average number of profiles per installation by counting different player IDs using the same IP you do not take these people into account.

  306. Indie dev Carmel says DRM doesn’t stop piracy | Sarcastic Gamer Says:

    […] year, the studio estimated that the PC version of “World of Goo” had an approximate 90 percent piracy rate. “Spore,” despite its copy protection, was also heavily […]

  307. Psy Says:

    I don’t buy games with drm anymore. I bought your game. It will be installed on my 4 different systems as 8 different installs. I have 3 different ISP’s and this isnt including any wifi hotspots i get onto. I only downloaded a version off TPB so i could see how good the game was. I don’t trust provided demos. So yea im gonna show up as at least 1:10 or more on your system for pirating the game, and that number will only go higher with time because of the number of connection i make. buy the end of the year i will probly have sent in a score on over 200 different ip connections.

  308. Re Says:

    You also have to factor the people who bought it for Wii and then pirated the PC version. Buying something twice is a no-no for some people and since they already gave you guys money they feel morally justified.

  309. Re Says:

    > You also have to factor the people who bought it for Wii and then pirated the PC version. Buying something twice is a no-no for some people and since they already gave you guys money they feel morally justified.

    Also, can you guys PLEASE sell merch? I would love a WoG doll or magnectic toy with junctures… Hey, if you guys do this, I want my free one for the idea!


  310. Barry Says:

    Sorry to hear it. I just purchased my copy, my 4 year old and I are having a blast playing it. Thanks!

  311. cfazendin.com - robot from the future? » Zeno Clash developer comments on torrent Says:

    […] the hit game World of Goo, 2D Boy had a really interesting post in their blog on piracy statistics: 90%.  Although they do make mention later on of being the #2 top seller on […]

  312. Dennis Nilsson Says:

    Have never heard about yours “World of Goo”.

    B.T.W gaming is the real waste of time and like using drugs.

  313. Internet Debate on Software Piracy! Is it Good or Bad? | Code Justin Says:

    […] of pirated games.  It’s fucking ridicules.  Here are some links for you to check out.  Over 80% of World of Goo players didn’t pay for the damn game! Dream Pinball 3D sold only 800 legit copies and was illegally downloaded 12,000 times! Piracy in […]

  314. Christopher Says:

    Damn Pirates. Don’t they know what they are doing to the gaming industry?

  315. mke Says:

    I brought my copy of “World of Goo” from Russian publisher, but it was _infected_ by StarFORCE DRM stuff, so i also downloaded game from TPB… Sorry, guys :’/

  316. mke Says:


  317. Piracy of Demigod – The Real Story™ @ Entropy Says:

    […] of their developers and/or publishers that have been willing to share their statistics. When 2D Boy reported a 90% (later amended to 82%) piracy rate of World of Goo and Stardock indicated similar numbers on […]

  318. Alex Ratcliff Says:

    I pirated the game, but like a good fan I eventually bought it. Also, games like world of goo have convinced me to swear off mainstream games, so in the long run these guys are getting more of my money. Giving money to indie developers feels great!!

  319. hardcore Says:

    I don’t think piracy is ruining the game industry. The game industry has always fluorished.. including in days when “piracy” was lending your friend a video game. I know that these days the problem is considered much worse but it’s still analogous to how it was in the late 80s. Arcades would let people play games without paying any royalty for each person that did play.

  320. John Phoenix Says:

    Piracy does NOT Hurt sales and game companies Know it!

    This is closely related to the DRM issue.

    I look at the piracy issue this way and I believe companies do too but they won’t admit this to you:

    Piracy doesn’t hurt companies one bit and they know it. If they make 1 million copies of a game at a set price and they send to market all 1 million, they figure how much cash they stand to make on those games. If they reach their target number of sales, the company considers that game a success for them.

    Now lets say another 1 million copies were pirated. This is great for the game company because they get more exposure and chances are better than not that sometime in the future some of those folks will purchase a game from that company. It’s free advertisement. None of those pirated games will cause the game company to lose one penny of those targeted 1 million sales because for every kid who has a pirated game there will always be one willing to buy the game off the shelf. Thus they get all the money they were after. The game companies know this. Only if a semi truck with 50,000 copies ran off a cliff and the games were destroyed on the way to market, would they lose any money.

    This to me is very logical. Even in America we are surrounded by media propaganda every day andg to see if the games we just fail to see it. The game industry had yelled for so long now that piracy hurts their sales that we have come to believe it like sheep. They are then able to use this and other means to justify things like a heavy DRM.

    You show me any study that proves 100% beyond any doubt that because a game is so heavily pirated it kept people from walking into a store and buying a game off the shelf and for that reason alone a company could not reach their targeted sales, I will kiss your feet in public on National TV. Come on, that’s laughable. It can’t be done. For a company to expect me to swallow that bull, means they haven’t really thought it through.

    Bottom line, the Piracy issue is a fallacy made up to force us to accept a companies right to control the use pf their product anyway they see fit. Of course they have the right to do that anyway with their product, but this way they will have the mainstream popular consensus on their side, and that means less hassle for the company.

  321. The Sweet Trade Article: Swashbuckler Version - Gnome Stew, the Game Mastering Blog Says:

    […] In th’ days o’ th’ bulletin board services (think a cross between th’ Internet an’ a homeport network: jus’ two PCs talkin’ remotely o’er th’ phone) th’ scope o’ th’ swabbies ye could reach an’ th’ number o’ programs ye could get be suddenly exponentially bigger. O’ course, this meant that swabbies be now monitorin’ sweet trade, an’ most sysops (th’ guy who owned th’ computer ye be dialed into) wouldna let swabbies exchange buccanneerd software o’er the’r systems. BUT, thar be also BBSes JUS’ fer buccanneerd software too. Then came th’ Internet, an’ availability made another exponential leap. As more an’ more swabbies got online, an’ speeds got faster an’ faster, gettin’ buccanneerd information an’ programs became easier an’ easier. Today, some companies estimate that as much as 90% o’ th’ swabbies usin’ the’r soft…. […]

  322. The Piracy Article: Landlubber’s Version - Gnome Stew, the Game Mastering Blog Says:

    […] In the days of the bulletin board services (think a cross between the Internet and a home network: just two PCs talking remotely over the phone) the scope of the people you could reach and the number of programs you could get were suddenly exponentially bigger. Of course, this meant that people were now monitoring piracy, and most sysops (the guy who owned the computer you were dialed into) wouldn’t let people exchange pirated software over their systems. BUT, there were also BBSes JUST for pirated software too. Then came the Internet, and availability made another exponential leap. As more and more people got online, and speeds got faster and faster, getting pirated information and programs became easier and easier. Today, some companies estimate that as much as 90% of the people using their software are using pirated ver…. […]

  323. // Write something witty here » Blog Archive » Numbers from 2D Boy Says:

    […] This seems to have gone well and they are now prolonging the week until sunday. As they have done before, 2D boy have also posted some stats relating to the events, suggesting that people tend to pay what […]

  324. World Of Goo publishers release results | appsocial Says:

    […] 2D Boy, publishers of innovative indie game World of Goo have released the results of their week-long first birthday pricing experiment, where they asked customers to pay exactly as much as they wanted for the game (which is awesome and addictive, by the way) via their web site (which bills thru PayPal).  The company previously estimated that their game had a 90% piracy rate. […]

  325. xoaks Says:

    @John Phoenix
    You, sir, are a fucking idiot.

  326. jonny Says:

    This only goes to show that its entirely necessary to use a monthly fee charge in order to play the game. Pirates dont even bother trying to “pirate” an MMO, simply because its a lot harder, so instead of charging people to purchase, just charge people to pay monthly to play, its probably the only way to avoid piracy.

  327. Takey McTaker » Blog Archive » Is DRM ever worth the cost? - Taking to Share Says:

    […] the number of lost sales to consumers who are resistant to buying DRM encumbered materials, as the DRM tends to cause more problems for legitimate users than for the pirates who know how to strip it or work around it. Any DRM or license restriction that strips resale value […]

  328. DekuSquirrel Says:

    90% is sad if it’s true, but if it makes you guys feel better… I bought this game first for my Wii (1000 Wii points = $10.) Then my XBOX 360 broke so I bought it with my leftover Microsoft points (it was 50% off over the holidays, $10 after the discount) on Games for Windows – Live, gotta have those achievements! Call me stupid, but I also bought it for $4.95 on Stream, just so I could add the achievements (ya I’m O.bsessive C.ompletion D.istinction, ok??) I then purchased the Mac Arcade Holiday Pack ($25) which had 10 games (10/25=2.50) and low and behold, World of Goo was one of them!

    So, this means I’ve legitimately purchased this game 4 times, for a grand total of $27.50 (rounded)! I know two people who have pirated this game, so I’ll just say I bought it on their behalf, and that leaves one for another friend… j/k.

    Oh ya, if I get an iPhone, I’ll probably buy it on there too…

  329. DekuSquirrel Says:

    Almost forgot… I bought it for my brother as a gift from my Wii to his Wii (that sounds kinda wrong).

  330. Bob Says:

    Just bought the game recently. I haven’t been a gamer for years, but a number of friends have mentioned the game over the past year, so I gave a try to the demo a few days ago. It’s certainly worth the $20 for the full version. I admire both the game (which is fantastic) and the decision to avoid annoying DRM.

    I’m intrigued by this information about a 90% piracy rate. While the number may not be completely accurate, I believe your stats, particularly given the added data to the post. Those who think that piracy rates are much lower for popular games are just deluded.

    I’m personally not convinced that those 90% would never have bought the game if they couldn’t pirate it for free. I think a lot of it has to do with quality of game, quality of demo, and price. If you tell me that the vast majority of people who pirate expensive software (e.g., Adobe products, mathematical software, etc.) wouldn’t actually pay for a copy, I’d probably believe you. It’s a major investment to put out hundreds or even thousands of dollars for a piece of software. But $20? That is a lot of money for some, but for many people in the US that means not eating out for lunch a few days or not getting coffee out for a week. I’d bet that at least among pirates in developed countries, a significant percentage would have paid $20 if they were actually forced to… maybe not more than 10-20%, but certainly more than the 1 in 1000 that was suggested in the post.

    Of course, part of the problem is also expectation. Plenty of studies have shown that we want to pay what we expect to pay. If we expect a game to be free, we don’t want to pay anything for it. If we expect it to cost $100, we’ll save up money and buy it if we really want it. The larger the pirate community grows, the fewer people who will be left who actually expect to pay anything for a game, and that means fewer people who will be willing to pay even a small amount.

    In the early 1980s, my brother worked part-time on a farm when he was in high school. After a while, he decided to take some of the money he had earned through hard work and buy an Atari 2600. That took at least a few weeks of shovelling manure and bailing hay, but he really wanted the game system (which cost a couple hundred bucks, even back then).

    In the 1990s, when I was in high school, one of my best friends was a major gamer, but never paid for a game. NEVER. Well, maybe one cheap game at a computer fair. He was proud that he always had the latest stuff, but never paid a dime for it. But he also could never hold down a job. He was fired from K-mart while trying to work in high school, essentially for being lazy. Over summers during college, he sometimes had to rely on his dad to get him a job, where he also barely did anything. It took him a few years after college until he finally settled in a reasonable job where he actually did anything productive. And guess what — he’s no longer a major gamer, and he actually does buy some games these days.

    It’s not that my friend couldn’t afford to pay or wouldn’t bother to pay for the games he used. He just learned to be lazy and take advantage of others, rather than earn money and do what he needed to do to get what he wanted legitimately. (Another one of my friends worked a huge number of hours at a fast food restaurant and paid for as many games as my other friend pirated.) Luckily, my lazy friend eventually grew up. Many pirates need to as well.

    So, to all of the admitted pirates who have posted here (or have read this), if you liked the game and played more than a little time — buy a copy. Support a company that’s making a game that you like. It’s only $20. If you truly can’t afford it, that’s one thing. But if you could easily save it up in a week or so with little effort, there’s no excuse. Really. If you have the money or could easily get it, THERE’S *NO* LEGITIMATE EXCUSE.

    Thanks, 2D Boy for a great game.

  331. Piracy — is it really a problem? « Procrastination Amplification Says:

    […] Strict oppon­ents of pir­acy love to quote that appar­ently 90% of play­ers of the game World of Goo by small devel­op­ment house 2DBoy were using a pir­ated ver­sion. The accur­acy of this num­ber is debat­able, but whether or not it is true, it doesn’t show any prob­lems with pir­acy. World of Goo sold very well for a small inde­pend­ent game, end­ing up in mul­tiple sales top 10 even though it was cre­ated on a very small budget instead of the huge amounts of money that go into cur­rent games. 2DBoy them­selves said that “one thing that really jumped out at me was his estim­ate that pre­vent­ing 1000 pir­acy attempts res­ults in only a single addi­tional sale. this sup­ports our intu­it­ive assess­ment that people who pir­ate our game aren’t people who would have pur­chased it had they not been able to get it without paying.” – 2Dboy.com […]

  332. Eddie Says:

    I got given World of Goo by a friend who had pirated it. I played it, and loved it so much I then bought it twice. 2D Boy is the best.
    All my friends who pirated it have since bought it as well.

  333. Amun Says:

    I specifically didn’t pirate WoG just because it would be ridiculous to steal from such a small team. And it was a game that A) had a demo that B) I enjoyed a whole lot.

    EA/Ubisoft/Activision, on the other hand…. >_>

    Another thing to think about: If WoG was pirated to hell and back, how many of those pirates would have actually bought the game? How many pirated it, loved it, then decided they’d buy anything 2D Boy puts out next? I’d be interested to see the stats for the next game too. =p

  334. Assassin’s Creed 2 chega ao PC com problemas « WWW.HARDCOREGAMING.COM.BR Says:

    […] que a indústria mainstream nunca vai aprender com os indies da 2D Boy, que há uns meses mostraram o índice de pirataria de World of Goo e continuaram sem se preocupar? Eles sabem que não dá pra controlar a distribuição dos jogos na […]

  335. Floda Says:

    Maybe 20 bucks was too much to ask? Also, asking us to believe 90% is ludicrous. I smell the distinct odor of a company ballyhooing piracy in order to generate sympathy (and thereby – sales). I see how you’re obfuscating your explanation about IPs in order to seem as though you were an authority. Doesn’t fool me.

  336. Lucas Says:

    Ah, the self-entitled download generation! I mean, I know how much work you put into this but I deserve it for free, and I’m ALSO going to make accusations of dishonesty against you on YOUR website! Cheers!

  337. Dusser Says:

    Disgusting. I have neither bought or pirated the game (me want it for iPhone and iPad!), however, it’s still a disgusting number. The world is a tragic place..

  338. Another View Of Video Game Piracy | Kotaku Australia Says:

    […] not questioning that piracy is common, since even honest, DRM-free, indie developers like 2DBoy[1] report a 90 per ent piracy rate. I am, however, questioning what this means. How much revenue are […]

  339. Pirataria é tão ruim assim? | 2.0 Says:

    […] ser algo comum, já que mesmo desenvolvedores independentes, honestos e que não usam DRM como 2DBoy reportam uma taxa de 90% de downloads como sendo ilícitos. Eu estou questionando apenas o que isso […]

  340. Pirataria não é tão ruim para os jogos como dizem por aí, diz desenvolvedor | Notícias de Tecnologia Says:

    […] comum, já que mesmo desenvolvedores independentes, honestos e que não usam DRM como 2DBoy reportam uma taxa de 90% de downloads como sendo ilícitos. Eu estou questionando apenas […]

  341. Pirataria não é tão ruim para os jogos como dizem por aí, diz desenvolvedor | Notícias de Tecnologia Says:

    […] comum, já que mesmo desenvolvedores independentes, honestos e que não usam DRM como 2DBoy reportam uma taxa de 90% de downloads como sendo ilícitos. Eu estou questionando apenas […]

  342. Spek Says:

    I think its so messed up to pirate this of all things, I got mine from the Humble Indie Bundle and I don’t even play games much, I just liked the idea of donating directly to the people that did the work and not big business & the no strings attached part (well and not to lie I mainly did it because a portion of the money went to childsplay and the EFF) ^_^
    -If your pirating this shame on you!

  343. The Piracy Debate | Overpriced DLC Says:

    […] 2D Boy, the independent developer responsible for World of Goo, posted on their blog that the piracy rate for World of Goo was 82%. This is a real shame as the game managed to rack up a ton of positive reviews, and achieved a score of 90 on metacritic. So the pirates were given a quality independent game, free of DRM and they still pirated it. […]

  344. pcb Says:

    I think your average pirate probably knows better than to check the upload scores box. My gut feeling is that if anything the 90% number is a bit low rather than high. However I’m sure the thought that you would gain one customer per thousand pirates if the game couldn’t be stolen is off the mark. I personally would have never heard of world of goo had I not seen someone who pirated it playing. If it weren’t for piracy imagine how many less people might even know your game exists, let alone buy a copy!

  345. James Eduard @ Buzport Says:

    That’s a great idea posting a piracy logo. Well piracy is not a great idea it’s like stealing someones property. So before you do some piracy, you better think twice before you make some moves or else you might end up in jail. You should be a law abiding person. Thanks for posting.

  346. Fourteen Says:

    I saw WoG in a few articles, and it looked like fun, but it didn’t really look like anything I’d pay much money for. What can I say, I’m pretty broke right now, so I generally miss out on a lot of titles… but one day I saw it on the pirate bay, and, well, I pirated World of Goo. It was very simple and easy, I had it on my machine in moments, and it played without a hitch. I loved the game, every minute of it, and I spent a few weeks after its completion telling absolutely everyone I knew about it. When I heard just how independent the game’s creation was, (pretty much 2 people) I felt even more like I needed to give something in return for such an enjoyable download…
    Well, many of my friends who would never have heard of it otherwise have now bought copies, and I’m wondering if there’s any way I can make a small monetary donation. This is the first time I’ve ever felt guilty about pirating.

  347. Chinchillas Says:

    What the hell is with these people? “Oh.. I will buy it the moment there is a Linux version.” Is that sarcasm??

    There IS a Linux version to purchase. You can get it along with the windows version when you buy it. It great the game is DRM free because I have have the game on my desktop and my laptop for when I travel. If that wasn’t enough for you crybabies, Kyle Gabber released the soundtrack to the game FOR FREE! What the hell is your excuses now for not purchasing the game like I did?

  348. João Matos Says:

    Well, here’s someone who bought the game and never submitted a score.
    The default is off, and most people will leave it at that.
    Comparing leaderboards with sales in largely inaccurate in any case.

  349. Crashman Says:

    I know this is an old post and I don’t expect anyone will actually read this, but: I wanted to point out another factor in this equation, people who pirated the game and later bought it.

    I’m not ashamed to say that I do “pirate” games on occasion, games that I’m not sure about. World of Goo was one of them, several months ago.

    What I am ashamed about is that I enjoyed it immensely and honestly intended to buy it, though some real-life things (moving 2k miles) distracted me.

    I’m happy to say I’ve finally corrected this (via Steam) and I sincerely hope that I am not alone in my twisted method of rationalizing the pirating of games.

  350. Austin Troth Says:

    Yay I bought 3 copies of this game!

  351. The effects of piracy « The Expanding Frontier Says:

    […] Maybe they are not exaggerating the amount of piracy. One often cited example of the prevalence of piracy is the successful indie hit World of Goo. The developers reported, on their blog, that piracy was around 90%. The method was quickly pointed out by many as flawed and the developers added in some corrections that reduced the rate of piracy to a still considerable 82%. […]