as some of you already know, world of goo will be released DRM-free on our website. once a purchase is made, a download link is sent out and there are no restrictions on where and how many times the game can be installed or additional hoops to jump through before it can be played.
so far, the experiment is going well. we’ve sent the full unprotected game out to the few thousand people who pre-ordered it before this past monday and we haven’t yet found the game on any torrent sites. we were told about one warez site where someone posted the chapter 1 preview and their magic key (the key is needed because the preview did have some homebrew copy protection, it came out before we decided to go DRM-free). frankly, we’re pretty amazed and encouraged that this is the extent of the piracy we’ve seen.
so a big 2D thank you to everyone who’s helping us show that if you treat gamers with trust and respect, the same treatment tends to be returned.
i’d like to end with a request for help: if you see world of goo being freely distributed somewhere, please send us a note about it from our contact page. it’s not something we intend to fight, we’d just like to be able to share the data from this experiment with the rest of the game development community, hopefully to encourage more DRM-free games.
[update: i've gathered some data from the last 24 hours about how many people tried to use the license key posted in the warez forum. there were a total of 77 activation attempts from 17 unique ip addresses. 8 of them from argentina, 2 from israel, and 1 each from australia, denmark, ireland, netherlands, UK, south africa, and USA. this data doesn't really say much on its own, but since i already collected it i figured i'd post it. ]