People with sharp eyes have been noticing indie game art appearing on t-shirts in Target recently. We’re absolutely thrilled – For the last 6 months or so, Kyle Gray, Edmund, and myself have been working with our retail buddy to launch an indie apparel label – the goal: take art from indie games, and get them on t- shirts in major retail chains, with a CD of the game (or game demo) attached. Because, of course! Indie art is bloddy fantastic, so why not! Currently, we have 8 designs doing a test run in Target – six from the Experimental Gameplay Project, and two from Edmund’s back catalog including some Gish lost levels. Our evil plan is to get indie games into the hands of an audience that would otherwise never know that indie games exist. Fingers crossed this does ok, because I want 4th grade kids everywhere wearing velociraptors.
Kyle Gray flips out in Florida!
Anyway, I can’t tell you how giddy we are that we actually have a shot to get indie games out there in a sexy and fashionable way. If you are a developer and want to design a shirt for the next batch (you have to have a game you are willing to ship on the shirt’s CD too) let me know.